According to market statistics, the Internet "began to die" in 2014, the biggest factor is because most of the mobile traffic is monopolized by Google, Facebook and Amazon. The pattern of power on the Internet has long since changed.
Before 2014, many people used Google, Facebook and Amazon. Today, there are still many people who use the services of these three technology giants. There have been few changes, and literally the user interface and functionality on these sites have remained almost unchanged. However, the underlying power of power on the web has changed dramatically, and these three companies are the center of the Internet's fundamental transformation and will eventually destroy the Internet.
Internet activity itself has not slowed down. There has been a steady increase in both the number of users and the number of websites. The change that has taken place over the past four years is the market share of network traffic. Google, Facebook now directly affects more than 70% of network traffic. Mobile Internet traffic is now the majority of traffic worldwide. In Latin America alone, Google and Facebook services accounted for 60% of mobile traffic in 2015 and increased to 70% by the end of 2016. The remaining 30% of traffic is shared between all other mobile apps and websites. Mobile devices are mainly used to access Google, Facebook network.
The way media sites get traffic also shows that Google is on the Internet and not in Google. Facebook's most popular online media resources are usually from the media. For example, there are six media sites in the top ten websites in the United States, and six media sites in the top ten in Brazil. Where does the media site get traffic? Prior to 2014, search engine optimization (SEO) was a common practice for Web developers to improve Google search sites because it accounted for approximately 35% of traffic, while more than 50% of traffic came from elsewhere on the network. In 2014-2016, Facebook traffic increased by about 45%, exceeding search traffic. In 2017, the media relied entirely on Google and Facebook for web browsing because they were the channel for most traffic.
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