The Pro Audio Social Stream software (referred to as PASS, Chinese translation for "audio circle") since the release in June, the download volume has been continuously rising. So what do people in the professional audio industry talk about on this mobile social platform?
Within 45 days after the release of PASS, the number of downloads proves that the global audio industry is also keen to communicate through social software. As the first mobile social software in the professional audio industry, PASS brings the distance between industry experts and professional students from all over the world, provides a platform for communication and interaction, and generates global topic discussions every day.
So far, instant messaging has become a very popular form of communication, but it is limited to sending information between two users who are concerned about each other, and the activity of the information is displayed, and a large number of conversations are performed after the main page. The most interesting part of the PASS platform is that after 45 days of release, the number of instant push messages on the platform far exceeds the total number of posts, which is nearly 50% higher.
The sheer volume of push information does not mean that the main page has no content to watch. Information and dialogue around the professional audio industry are constantly being generated on the main page. The breadth of the content covers the correct use of digital audio workstations, the challenges faced by theater sound reinforcement systems, the release of new products, and the participation of major manufacturers. Trade shows and more. In addition, a number of educational videos have been released on the platform, and many thoughts and comments on various aspects of the professional audio industry, live pictures of concerts, concerts, engineering installation cases and product information of new equipment have been released. content.
From the PASS post category, "picture" becomes the category with the highest publishing rate. Within 45 days after the software was released, more than 40% of the posts were in the "Images" category, and the second ranked in the "Thinking" category, with posts accounting for 30% of the total, followed by the number of posts in the "Links" and "Videos" categories. . Many posts are content that the followers care about, and 17% of the posts are forwarded. Users can forward to the personal homepage as soon as they see the content they are interested in, and their followers will see the content.
Although there is no way to list all the content discussed and released 45 days after the release of the PASS software, we can still use the hottest tags to understand the focus of people's attention. #PASS it On and #PASS are the two most popular topic tags, which means that most registered users are enthusiastically supporting this software, and they have begun to publish content to enrich the network information. The topic tag that follows is #mediatech (media technology). The first big event after the software release was the Johannesburg Sound Show in South Africa, which attracted a large number of members to visit and released a lot of information from the exhibition.
The top ten other topic tags refer to FBT, Sennheiser, Shure, Cadac, and Midas, respectively, and include a place name #Dubai; the last tag is #AudioUnited, initiated by user Pro Audio Central to encourage global The audio community gathers on social media platforms to enhance communication.
The topic of AudioUnited has become popular. The early spread of users of this topic has confirmed the global popularity of software. In the first 45 days, users from 57 countries downloaded and started using the PASS software. The largest user base is from Asia, accounting for 48% of the total number of users; followed by European users, about 22%; followed by the Middle East and North America user base, each occupying about 7% of the total number of users. The remaining users are located in Africa, South America and Central America.
For a particular country, the number of UK users ranks first. Asian users account for a large proportion, but it is not surprising. The five most populous countries are from Asia, including Malaysia, China, Singapore, India and other Asian organizations with the highest PASS usage.
The post information posted by users in China and India provides a huge opportunity for those looking for business opportunities in the fast-growing BRIC countries. Although the number of users in Brazil and Russia is not ranked in the top ten, they are also one of the first registered users of PASS.
Countries with the sixth to tenth number of users present a wide geographical dispersion. The number of registered users in the United States ranked sixth, indicating the popularity of PASS software in this key market; followed by Australia, the United Arab Emirates with a large number of producers in Germany, South Korea and the Middle East.
The data shows that the population using the software is geographically dispersed; at the same time, the job category shows that most PASS users are front-line staff in the professional audio industry. More than 39% of the members are engineers, and about 12% of the members are end users; so, a total of 51% of the members frequently contact the audio equipment every day.
For manufacturers and distributors, PASS software is also important, with one-quarter of the total number of registered users; the remaining registered users include system integrators, students, and educators. It is important to point out that PASS users have spread throughout the professional audio industry.
Although the user's job category options are clearly defined at the time of registration, the user is still able to select multiple job types, so the analysis data has a large overlap. The data within 45 days after the release of PASS shows that about 43% of users' work content is related to live sound reinforcement; about 21% of users are related to A/V design and engineering installation; about 10% to 20% of users and recording and audio production , broadcasting, professional consultants, etc.; less than 10% of users are engaged in the education industry.
This article only reflects a small part of the situation since the release of PASS software. The types of users and the types of topics discussed and discussed are analyzed from several aspects, and it is inevitable that they will be partial. Want to know what everyone is talking about on PASS, pick up the iOS device in your hand, download this free app from the Apple Store and sign up as a member! In this way, you can not only understand the topics that the industry audio people are talking about, but also participate in it!
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