Nowadays, start-up companies with distinctive features in the smart home market are changing our daily lives with their distinctive products. Commonly known are smart sockets, smart desk lamps, and intelligent temperature controllers. In addition to these traditional products, new smart home products designed specifically for pets or babies have emerged in the market, such as intelligent bones designed specifically for Wang Xingren, smart sinks designed for comets, and intelligence designed for babies. Accompany the robot and so on. In short, with the advancement of technology, various smart products are becoming more and more abundant.
With the expansion of the smart home market, more and more American start-ups have targeted this area and have successfully secured financing. According to CBInsight's research results, in the United States, the amount of early financing (seeds or round A) obtained by start-up companies in the smart home sector accounted for the proportion of total annual transactions in early-stage financing, which has risen from 52% in 2011. Currently (in the first half of 2016), 74%, the growth rate reached 22%. In addition, the number of start-up smart home companies that successfully secured the initial round of financing has continued to grow. From 16 in 2013, it has risen to an average of 25 companies since 2014.
Here, CBInsight collected 67 startups in the US smart home sector and classified them into the following 11 categories based on their respective product segments. Lei Feng Network (search for "Lei Feng Network" public number attention) here for each category of representative products have joined the map, to share with you.
1. Smart (music) appliancesThe products of such companies are either home appliances that are intelligently controlled and recommended through network connections, or they are all kinds of smart aids for music. For example, the company's MAID Oven Smart Kitchen Assistant, and Sonos's smart streaming speakers. In particular, Sonos is currently the most financed smart home startup company.
Sonos Smart Streaming Speakers
Sectorqube's MAID Oven Smart Kitchen Assistant
2. Intelligent control classSuch companies do not develop a smart home appliance or a smart home appliance, but instead specialize in developing controllers that can control various other smart home appliances. For example, Peel's universal remote controller, Ivee's personal voice assistant, etc. Ivee's slogan is: "Siri in your home." Both companies have invested in Lightspeed Venture Partners and Foundry Group consortium.
Peel's universal remote control
Ivee's private voice assistant
3. Energy savingThe characteristics of this type of company's products are that smart sensors, monitoring technology, and cloud databases can intelligently regulate the switching of water, electricity, and gas resources at home to achieve efficient use. For example, ecobee and Rachio company, their products can be used to intelligently monitor home electricity conditions and lawn watering conditions, which can greatly reduce the energy and water resources for the user's home. One of them was Ecobee’s investment in the Consortium of Carrier Corporation, and Rachio received investment from Amazon’s Alexa Fund.
Ecobee energy-saving monitor
Rachio's water saving device
4. GardeningSuch smart products focus on the use of water resources in the garden and various garden monitoring scenarios. This is a relatively unpopular segment in the smart home startups. The most funded startup in this category is Edyn, who recently received a $2 million Series A round of financing. As shown in the figure below, is their company's smart soil detector.
Edyn's soil testing device
5. Home Intelligent Control PlatformSuch companies do not develop a single smart device, but instead develop a complete smart home control system that uses this system to intelligently control the home's doors, windows, and various home appliances. Representatives of these companies are Ecovent's intelligent temperature control platform and Vivint's intelligent security system. In particular, Vivint has already received up to $145 million in financing, and is the smart home startup that follows Sonos's second-largest amount of financing.
Ecovent's Intelligent Temperature Control Platform
Vivint's smart security system
6. Health careThese companies specialize in designing smart products for people's physical health and medical assistance. Among them are MedMinder's smart reminder kit and Beddit's non-wearable smart sleep tracker. The best financing for such companies is the Hello company. They got a round A financing of up to US$40 million last year, which enabled them to top the list of medical and health smart home startups with a total financing amount of US$50 million. First place.
MedMinder's Smart Kit
Beddit's Non-Wearable Smart Sleep Tracker
7. Home RobotsSuch companies specialize in the development of home-use robots such as escort, cleaning and chat. Representatives of such companies are Jibo Home Assistant Robot and Neato Sweeper Robot. Among them, Jibo's current total financing amount reached 52 million U.S. dollars.
Jibo Home Assistant Robot
Neato sweeping robot
8. Smart lightingThis type of company specializes in the development of a variety of smart controls and beautiful lighting related products. For example, Philips Hue and LIFX companies can display smart light bulbs in 1,000+ colors, and Switchmate's smart light switches.
LIFX smart light bulb
Switchmate's Intelligent Light Switch
9. Pet/Baby MonitoringThese companies specialize in the development of smart monitoring devices or sensors for pets or babies to make it easier for users to view the dynamics of babies and pets at any time through smartphones. These companies are almost at the stage of just starting a business. Their representatives are Lully's smart sleep monitor and Petchabe's smart pet monitor.
Petcube's Smart Pet Monitor
Lully's Smart Sleep Monitor
10. Security classThis type of company is currently the most numerous and the financing situation is relatively best. They focus on using the Internet and various sensor technologies to ensure the safety of users and their families. Its representatives include Canary's smart security cameras and August Home's smart security products. Both of these companies have more than $40 million in financing.
Canary's Smart Security Camera
August Home's Smart Security Products
11. Other categoriesSuch companies are special and the services they provide cannot be classified as above. For example, the dynamic art photos of Electric Objects Inc. and Notion's universal sensors.
Electric Objects Company's Dynamic Art Photo
Notion's universal sensor
For the specific classification of all 67 companies, please click on the link
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