2017 TV collective price increase! When should we release

Not long ago, Xiaomi released a price adjustment announcement for its products, and its various TV products have different levels of price increase, which has caused widespread concern. This is already a short time of more than a month. Xiaomi TV has raised its price for the second time. On January 4, 48-inch millet TV 3s rose from 1999 yuan to 2299 yuan, while 55 baht rose from 3499 yuan to 3699 yuan. In terms of price comparison, 48 baht is 600 yuan more than last year, and 55 baht is 500 yuan. Of course, the price increase is definitely more than the Xiaomi family. Although there is no relevant announcement, it can be seen that TV prices of all brands of basic brands are increasing in price, and that the increase is all above 10%, which can not help but worry people.

So what is the reason for the price increase? In fact, the most direct reason is the panel supply tension, pushing up the panel price. At the same time, the increase in logistics costs, labor costs, etc., especially raw material prices, have also pushed up the overall price.

It is necessary to know that the price of the color TV unit is greatly constrained by the panel. In general, the cost of the panel accounts for 70% to 80% of a TV. From the first quarter of 2016, the panel prices began to stop rising, and the trend of price increase in the third quarter was even more pronounced. After Hon Hai's entry into Sharp, Samsung and Hisense tightened their supply of panels, making panel supply even more intense in 2017. According to related sources, the panel supply shortage in 2016 caused panel prices to rise at least until the first half of 2017. In the second half of the year, the tight supply of panel prices gradually eased. There may be a correction in panel prices, but the price decline is not significant. It will be too big.

Rising prices From the point of view of manufacturers and markets, the strategy of hitting the market with low prices is certainly not sustainable. It is necessary to look for breakthrough points from the profit model and product upgrade. On the one hand, the change is that as consumers' spending power increases, consumers pay more and more attention to product quality, product personality, and shopping efficiency. The second change is the gradual recognition of content consumption, and 2016 is the transition from free to paid video.

In terms of product upgrades, it is mainly through the combination of key dimensions and key functions to build high-end new products, and to increase the price of products in the market. After the basic spread of 55 inches in 16 years, 65 inches will become the mainstream specifications in 2017, and 70 inches will also emerge. At the same time, after 4K and HDR, ultra-thin, curved surfaces, quantum dots, and OLED will become the strong support for 2017's color TV differentiation. In terms of video content, at the end of 2016, the online platform had already launched a promotion to buy hardware or send content to hardware. The video content includes Youku members, iQIYI members, Tencent members, and PPTV members. The user's use of television, from the pure hardware transition to the pursuit of content, consumers need is no longer purely cheap, but better products and better services.
Of course, for the average consumer, price increases are not a good thing. Then when will TV be started again at a lower price? The author's point of view is that if the demand is not particularly urgent, you can wait and see and wait until the e-commerce giant's large-scale promotional activities. What can be expected at the moment is the 4.18 Suning Tesco and Gome Online promotions, the overall e-commerce promotion of 5.1, and the 6.18-year anniversary of JD. There will be a lot of good-value goods waiting for you to discover.
If your home has just finished renovation, or the home appliances have been broken, the demand is more urgent, you can also choose to shoot now, but the author's advice before the shot is to go to different electricity suppliers to compare prices, try to choose some of the benefits Promotional models. For the price, you can download a price comparison tool like Huihui Assistant and check the price trend for the most recent period of time.

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