Aggregation Technology Chen Qikai: Integrate key resources with more advanced technologies to control costs

Dedicated to providing the most suitable method and the most effective driver IC accumulation technology, has worked hard for more than ten years, and has become an internationally competitive IC design company. Its S-PWMTM patented technology has been widely used by international customers, using S- The relevant application products of PWM patent technology are enough for customers to easily improve their competitiveness under the control of cost.

Recently, the 2012 International Symposium on Accumulating LED Display and Lighting System with the key to “integrating key resources and moving towards mechanism innovation” was held in Shenzhen. To take this opportunity, the China LED Network reporter interviewed Mr. Chen Qikai, general manager of Accumulation Technology Co., Ltd., and conducted in-depth exchanges on the status of LED driver ICs and future technology discovery trends.

Helping Customers Grows and Creating High Added Value It is understood that accumulating IC products have been widely used in LED display screens and lighting applications. In recent years, they have been more widely used in architectural lighting applications.

Mr. Chen told reporters that in the field of product positioning in the LED industry, the accumulation center emphasized on assisting customers' growth and creating high added value. With the complication of applications, accumulation assists customers in solving problems on the application and on the overall system.

At present, accumulative products, in general, span three areas: display applications, applications on large-scale point sources, application of architectural lighting, and lighting ICs. At present, the market share in the display area has reached 60%.

Concerned about product quality and technological leadership to lead all the way along with the intensified industrial competition, the current LED companies have some fight management, and some fight technology, but some companies have chosen to fight prices, accumulation is more concerned about product quality. President Chen told reporters that the products accumulated today focus on the following fundamentals: product features, characteristics, quality and reliability.

In terms of product functions, when accumulating products are applied to the display screen, in addition to lighting up the LED, the product will also perform error detection, current adjustment, etc., especially in the scanning screen or high-level applications. on.

In terms of characteristics, for each angular position of the IC, whether the output current is accurate or not, and whether each angular position produces the same effect, these subtle areas will be strictly controlled. If inferior ICs are used, the characteristics of the products will be greatly reduced, and the color and brightness will be uneven.

According to the customer's needs, the accuracy of the current in the angular position, or the current consistency between the IC and the IC, is the reliability of the IC in terms of product quality. Whether the IC considers all the factors to be considered during the production process Whether the customer will use the accumulated product will produce some static electricity, interference of the battery wave, whether the customer uses the accumulative IC to sell to different regions whether it can meet the requirements of safety regulations, how much the customer has to pay to complete these certifications, etc. Accumulation must be considered in terms of product quality and reliability. This also reflects the fundamental principle of accumulating customer growth and creating high added value.

Price advantage is a short-term technological innovation is the king on average every year, accumulates 15 to 20 different ICs to launch, to span the main application areas of LED. Sufficient to see the accumulation of annual R & D investment, the results of the abundance. As Mr. Chen said, "The price advantage is short-lived. Accumulation will give customers a long-term advantage, mainly reflected in the technological advancement. From the past traditional sales methods to now provide some optimization of the process, accumulated in the overall product The use of more advanced technology to achieve cost control."

For the future LED driver IC technology discovery trends, Chen said that the development of LED driver IC will be mainly reflected in two aspects: application and system features. From the application perspective, LED driver ICs will gradually develop in the direction of simpler and lighter according to customers' applications and requirements, that is, continuous improvement based on customer systems and new customer applications. In terms of systems, the rental screen market is currently valued by everyone. For such needs, the design of angular positions for accumulating products, and the improvement of driver chips combined with power supply are all improved from the system level.

Products and strategies help accumulate and grow. The success of a company must have its own laws or characteristics of success. Accumulation is no exception. Talking about the rapid growth of accumulation, Chen shared the following important aspects to reporters:

The first is the construction of sales channels. Mr. Chen is proud to say that many customers will think that the accumulation of sales activities is very exciting, especially in terms of customer sales. The accumulative sales approach is not only to promote a product to customers, but also to focus more on the training of client sales personnel, and help customers use the accumulated high-end products to integrate their display screens with different specifications to sell to special customer areas (such as rental market and advertising market). Wait).

The second is that in terms of operation and management, there are strict requirements for how to achieve customer satisfaction and improve enterprise efficiency.

The third is product and strategy. Mr. Chen said: “Although at this time we are launching today’s products, the company is planning to consider the products that will be used in the market next year, which reflects the forward-looking nature of the accumulation strategy.”

Fascinating challenges and opportunities in the LED market coexist with future development plans. Mr. Chen pointed out: “The LED market is a very attractive market. In the future, industry usage and production capacity will become higher and higher. For manufacturers that drive ICs, accumulation will not only target In the role of providing a driver IC, the direction of accumulation is changing from a chip in the past to providing a total solution, which has already been achieved, but we must do even better. We must strive to reduce our resources by integrating key resources in the industry chain. The purpose of the cost."

At the end of the interview, in order to promote the healthy development of the LED industry, Mr. Chen also expressed his own opinions. He said: “With the start of the lighting market, companies should take a differentiated route. Companies should not position themselves as porters but should pass Its own innovation to provide high value-added products."

Having said this, you will not be surprised to learn about the rapid growth of Accumulation Technology. Good marketing strategies, excellent efficiency management, reliable technical backing, and forward-looking development concepts are all successful. In fact, there are traces to follow.