Analysis of the three major development trends of professional PND navigators in the GPS era
With the development of the economy and the increase of residents' income, the domestic private car capacity has also shown a relatively rapid growth trend. The civilianization and popularization of automobile consumption have driven the continuous development of the GPS market, and GPS has finally ushered in the era of popularization. The status of a dominant company has long since disappeared, and emerging brands continue to flock to the market, showing a thriving scene, but we also need to see the new challenges facing the GPS market today: GPS brand influence is far from enough, especially in the industry No brand can form a strong brand appeal. Only by taking market demand as the guide, improve technology, ensure product quality and service, and establish a strong brand image; GPS product's mixed positioning function is imperfect, resulting in uneven product quality.
It is a challenge and an opportunity. The domestic GPS navigation field is undergoing a transformation. With the advent of the popularization era, the third generation of PND navigation products came into being and the market chose independently. The PND navigation market has gradually formed three major developments. trend.
Three types of early climate:
The first category: Entertainment GPS
GPS + CMMB + MP5, this type of GPS technology is already very mature in South Korea. Some time ago, the lawsuit caused by the Korean brother ’s driving and watching TV has also inspired us a lot. In China, entertainment GPS is a newly emerging product. In addition to basic navigation functions, the addition of the more popular CMMB digital mobile TV since the Olympics and the increasingly mature MP5 functions have also brought entertainment GPS to a new peak. .
However, with the gradual development of China Mobile's encryption operations of CMMB nationwide, the prospects of CMMB and GPS MIX are not optimistic. The current encryption scheme problem has just been solved, and the operation charging problem has also continuously emerged. How does it operate? What kind of charging standard is reasonable? Not only touching the psychological bottom line of the people, but also "profitable"? At present, China Mobile has launched the "eye color" experience package, which has solved the urgent need to a certain extent, but the charging problems faced by users after the package expires should not be underestimated. At that time, what kind of charging standards will China Mobile adopt? We still have to wait and see!
Representative products: Freelander
The second category: GPS with TMC technology, namely traffic information channel
TMC is the abbreviation of Traffic Message Channel, and is a functional system of assisting GPS navigation in Europe. There are mainly three such systems in the world: the TravTek system in the United States, the VICS system in Japan, and the RDS-TMC system in Europe. In the navigation system with TMC function, the data information can be received and decoded, and then the information related to the current travel route is presented to the driver in the user's language or visual way. Through TMC information, the car navigation system can realize real-time and dynamic navigation functions. Nowadays, the most mature application of TMC technology in Asia belongs to Japan, and it can be refined that the parking space of each parking lot can be queried through GPS.
In China, the application of TMC technology is becoming more and more mature, especially in the 2008 Beijing Olympic Games, it has set off a wave of TMC. The TIX technology and GPS technology function MIX, making GPS more convenient and faster in use, and more accurate information. It can be said to be a transportation aid that combines professionalism and safety. At present, MIO, a well-known representative brand in China, has joined forces with the Shanghai World Expo to serve the World Expo with safe and efficient technology.
Representative products: MIO
Online entertainment GPS is a GPS with 3G and WIFI wireless Internet function in addition to basic navigation functions. In today's information age, the Internet is not just about browsing news information, the rise of chatting, making friends, online shopping, online TV, etc., has also gradually formed a network culture. More and more young generations are making waves on the Internet, exclaiming that the Internet has become part of our daily lives. Therefore, the MIX of 3G, WIFI wireless Internet access function and GPS function has become the general trend.
The implantation of 3G and WIFI wireless Internet access functions is more in line with the taste of the new generation of car owners, especially as the backbone of the society and grew up in the 1980s. However, the popularization and charging of 3G and WIFI unlimited networks are also major factors restricting their development. As we all know, the 3G network has caused a lot of controversy since its listing, and its biggest controversy is the tariff and transmission quality. And WIFI unlimited network also faces the problem of transmission range and transmission quality. At present, it is only in the airports, stations, coffee shops, libraries, large shopping malls and other places that have better coverage. It seems too early to want to "unify Jiangshan".
Representative products: NOKAI, ACCO
Now, in the context of the era of GPS popularization, it is even more important for major brand manufacturers to take consumer demand as the original intention and market demand as the guide to improve R & D technology, ensure product quality and quality service in order to drive the whole industry to be good, sustainable and healthy development of.
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