In the past two years, with the vigorous development of the entertainment industry and the game industry, ar technology is no longer unusual, it can be said that it has fallen into a downturn. Ar technology has encountered bottlenecks and no better breakthroughs. So, Apple has developed a new technology for this situation - ARKit. At present, many companies and brands have begun to try this technology. Some people say that Apple's ARKit may once again ignite the AR market.
In the past two years, AR technology has begun to “invade†the lives of consumers around the world. People will soon experience the fun of AR technology in a variety of everyday products.
A new report released by British mixed reality company DigitalBridge shows that if companies want to get business opportunities in the future, then contact with AR is crucial. The report shows that one in five consumers expects major companies to develop AR, while almost half (49%) expect the number of available AR applications to increase significantly over the next six months.
AR is the acronym for Augmented Reality. The Chinese name is "Augmented Reality" and it is a new human-computer interaction technology. Through AR technology, participants interact with virtual objects in real time to achieve a wonderful visual experience, and can break through space, time and other objective constraints, and experience experiences that cannot be experienced in the real world.
The roots of augmented reality can be traced back to the birth of modern computers. As early as 1968, Sutherland, an associate professor of electrical engineering at Harvard University, invented a head-mounted display device called "The Sword of Damocles", which is also the first virtual reality system.
The system uses an optical see-through head-mounted display with two 6-degree trackers, mechanical and ultrasonic. Since the technology was not developed at the time, the whole set of equipment was very cumbersome, so the display device could only be placed on the ceiling of the user's head and connected to the headset through the connecting rod, which can convert the simple wireframe into a 3D effect image.
AR is a new medium that provides a way to experience virtual objects that can give consumers a different experience.
Recently, the Sketchfab app announced an update to support ARKit, which means that users use AR to experience more than 2 million models of the platform. According to Sketchfab, they are now "the largest AR library on the planet." Although Sketchfab does not currently indicate support for ARCore, it may only be a matter of time. In early July of this year, Sketchfab has begun to introduce 3D VR models into iOS and Android.
And Snapchat's latest augmented reality feature called Sky Filters is pretty good. It automatically recognizes the weather in the photo and supports changing the weather effect and environment to different scenarios. Snapchat continues to introduce new AR features for its applications, including the recent support for 3D Bitmoji capabilities that interact with the environment, and the addition of new objects and effects to photos added to World Lenses.
In addition, Pixie Technologies announced the use of tracking chips and AR technology called "item locations" to make it easy for users to find important everyday items. By simply connecting Pixie Points to a smartphone and then attaching Pixie Points to other items, the phone can determine the location of the Pixie Points via Bluetooth to find the item. With the launch of Apple iOS 11 ARKit, Pixie will make good use of Apple's AR technology.
DigitalBridge CEO David Levine said: "Augmented reality has not really caught the public's attention to this technology due to the popularity of the gaming and entertainment industry. However, Apple is focusing on this immersive technology and its upcoming Google. The battle has focused on augmented reality, and it is at the first mainstream moment."
At this stage, AR technology is only in its infancy, there are still many limitations in its application in daily life, and there are still many unknown areas waiting to be explored. At the same time, the application of AR still stays in the optimization of consumer experience, and has not yet achieved large-scale application in our daily life.
However, as a commercial application, especially in mobile commerce, augmented reality has more potential than virtual reality, because it is easier and cheaper to implement, and in the future, we will see a new ecosystem of AR experiences.
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