The current VR/AR market is very much like the network video industry 15 years ago.
In early 2000, streaming online video was achievable, but it was very difficult and scattered across different browsers, plug-ins, and applications. YouTube and the current similar sites have changed the way they publish and discover videos. Similarly, common portals also transform augmented reality and virtual reality to make them easier to find and use.
But if you want to mature AR and VR, you need continuous investment, and there have been predictions that there will be significant changes in the next decade.
According to IDC's forecast, the global AR-related products and services industry will grow at a rate of 100% per year. By 2021, the output value will increase from 11.4 billion U.S. dollars this year to 214 billion U.S. dollars.
Scientific research and healthcare are considered to be the fastest growing areas, and AR/VR growth rates in these two areas will reach 150% or more per year.
Just as the growth of instant messaging APPs, smart phones and social networks, consumer enthusiasm will lead to AR applications in the workplace.
“There will be millions of devices in the future to show people how to repair leaking pipes in the home or how to fix them,†said Paul Hake, CEO of Hitpoint Studios, an AR/VR developer.
Consumer-oriented AR, such as AR games and AR retail, is currently occupying the headlines frequently, but a larger share of AR growth will appear in the corporate and industrial sectors.
To cater to this trend, developers are embracing the AR development platform. Through their efforts, they have brought immersive, attractive, and productivity-enhancing AR experience content to commercial customers and consumers.
The game may be able to grab the headlines, but today, the largest share of AR/VR applications is on the retail display, through the creation of virtual space for pre-sale display. IDC predicts that by 2021, industrial maintenance and maintenance of public infrastructure will replace the status of retail display. According to IDC's forecast, the market share of games will be less than 5% by 2021.
The growth of AR is almost limitless, because the augmented reality experience does not block the user's view with the head, just by looking at the screen, or other interactive devices that are created by the smart device and are superimposed on the real world. Layer, you can experience it. This makes it much easier to extend AR technology to multiple industries.
AR has entered the field of health care and oil and gas exploration, helping professionals study the human body and explore the rich mineral deposits below the surface. Next are some other areas that may be affected by AR innovation.
Sales
The art of sales is a complex mixture of persuasion and negotiation, but most of these jobs are for a simple goal: to imagine them as real customers, this is the theory behind the "try before you buy" strategy. This is why car dealers often allow customers to borrow a brand new car and even stay overnight.
Augmented Reality can give these sales professionals a brand new idea: just hold a screen, show the car showroom in the customer's home in real time, or install an app on the customer’s mobile phone so that they can have their own digital showroom. Seen in the car.
Training
Whether you are a full-time trainer or simply perform a training session at your work, AR can change the way you interact with your audience. Developers are creating such an AR experience that allows a large number of listeners to interact with the same virtual experience even if they do not have high-end devices.
“Currently, when you wear a heads-up, you still feel lonely,†said Steve Lukas, CEO of Across Realities, an AR development team. "We need to enable users with low-end mobile devices and users with high-end devices to share this experience."
Companies like Across Realities are designing a platform that allows speakers to more easily share digital content in real time. Speakers can use wearable or handheld devices to create and move "volume content," which is the 3D object contained in the AR experience. The audience can see this AR experience when the speaker interacts with a virtual object through a mobile phone, a tablet, or a shared screen.
Warehousing and logistics
AR will further enhance the scientific nature of warehouse management and logistics, because it can provide virtual X-ray views that can demonstrate the working status of workers and provide enhanced detailed data, such as storage capacity, stacking layers, and expected Recharge amount and so on. At the same time, it can also provide detailed sorting and packaging routes to help workers better navigate in the warehouse floor so that they can find potential problems.
Large-scale engineering and maintenance
Workers working in the maintenance industry often spend a lot of time manually reviewing a large number of forms and maintenance records before performing maintenance or replacement work. The AR solution can use image analysis to assess the health of system components and provide assembly methods. And you can also provide immediate guidance on the screen to advance the maintenance process.
AR technology can also immerse workers in dangerous environments, so that they can practice difficult, high-risk maintenance work without being in danger.
"If you tell me it's a very high risk, but I haven't experienced it. I'm having difficulty understanding the degree of danger," said Rosario Ballesteros-Casass, CEO of VR Americas, another AR developer.
From all industries, the cooperation between the AR platforms and the scalable AR content library are the main shortcomings, but these features are gradually coming.
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