Refrigeration Express - Recently, Haier has successively boarded the important pages of the three most important media in Venezuela, and has become the focus of attention from all walks of life. The Venezuelan National News Agency (AVN), Venezuelan National Radio (RNV) and Cosmopolitan (ELUNIVERSAL) respectively paid attention to the launch of the Haier Venezuelan factory, the Haier Support Committee “Perfect Home Renovation Plan†and Haier’s 3 million orders from the Venezuelan government. .
It is noteworthy that in the media reports, local government officials have highly recognized Haier's local development and contribution. There are indications that Haier has become the most popular brand in the local government and mainstream media with its leading differentiated and innovative products.
As the most important, influential and well-known media in Venezuela, the Venezuelan National News Agency (AVN), Venezuelan National Radio (RNV), and Cosmopolitan (ELUNIVERSAL) have always given important reports on important national issues and the most concerned events of the people. This time, the three major media also focused on Haier's full display of Haier's reputation and influence among local people and the government.
In fact, Haier has gained the trust of Venezuelan consumers and the government's promotion by relying on differentiated products that meet the needs of the local market. Venezuelan President Chavez’s praise of Haier’s products is the best proof. President Chavez has said in his speech that "Haier's sales in Venezuela are very good and in line with the living habits of the Venezuelan people." In addition, he also promoted Haier's refrigerators, washing machines, stoves and other products to Venezuelan and Cuban consumers, and started the “Haier Salesmanâ€. He also gave a high degree of Haier products' 40% energy saving compared with ordinary household appliances. Evaluation.
It is understood that Haier has launched gas-drying machines, washing machines with radio functions, zero-pressure pulsator washing machines, energy-saving appliances and other products that meet local geographical characteristics and consumer habits in Venezuela. These differentiated products are subject to local consumption. Welcome. As a differentiated product launched for local regional innovations, Haier Gas Dryer is well suited to the rich characteristics of Venezuela's natural gas resources, so that local resources can be fully utilized; for the Venezuelan mountain range, the water pressure is unstable. Due to its difficult function of operation, Haier has innovatively introduced a zero-hydraulic pressure washer to provide a more comfortable and convenient laundry life for local users.
The ability to continuously produce more localized products than Venezuelan local appliances benefits from Haier's global leading business model. It is understood that Haier can timely and accurately understand the changes in global consumer demand through the implementation of the business model of “Immediate supply under zero inventoryâ€, and meet the needs of users by integrating global superior resources with barrier-free and high quality. Under the support of this model, relying on the leading position of globalization, Haier not only meets the needs of the Venezuelan market, but also introduces differentiated products that meet the needs of consumers in different regions on a global scale.
In Europe, Haier Group has launched products such as “drawer refrigerator†and A+++ drum washing machine to lead the market trend; in the United States, Haier has launched a large-capacity drum washing machine, and the market sales have doubled. In Africa, Haier sometimes has a hot climate depending on the local climate. The phenomenon of power outage has introduced a 100-hour non-frozen freezer; in India, Haier has launched a refrigerator that does not bend over... These products, which maximize the satisfaction of local consumers, fully demonstrate Haier’s global leading product innovation capabilities and are also Haier’s products. The biggest secret to winning global consumer recognition.
In December last year, Eurom onitor, the world's authoritative market research organization, released the results of the 2011 global home appliance market survey. The Haier brand ranked the world's number one in the world for the third time with a 7.8% global market share. The share increased by 1.7 percentage points year-on-year. In addition, Haier also took the first of the seven global products in the refrigerator, washing machine, freezer, wine cabinet and other product lines. At this point, Haier has the world's largest user resources, becoming the most trusted brand by consumers around the world.
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