Dongxu Group invested 1 billion to build energy-saving lighting industrial park

[Source: Gaogong LED 's " LED Lighting Channel" magazine January issue / He Xingling]

In October 2012, Chengdu Minxian Economic and Trade Bureau organized a county-level relevant department and leaders of various towns and energy-saving lamps suppliers to hold a coordination meeting on the promotion of high-efficiency lighting products (energy-saving lamps). The Chengdu government wants to turn Jixian into a large-scale energy-saving industrial park. Dongxu Group responded to the government's call, invested 1 billion to build a production base for energy-saving lighting industry, and established a light environment experience center, which is planned to be quickly introduced into the energy-saving lighting market.

Dongxu Group is a large-scale enterprise in the Jixian Energy Conservation Industrial Park. With the promotion of high-efficiency lighting products, Dongxu Group has taken advantage of its strength to vigorously develop induction lamps and LED lamps, aiming at the lighting energy-saving industry in Chengdu. make a contribution.

The data shows that the induction lamp and the LED lamp are 90% more energy efficient than the incandescent lamp, 60% more energy efficient than the ordinary energy saving lamp, and the life is about 100 times that of the incandescent lamp. And compared with ordinary energy-saving lamps, LED lamps without mercury are more environmentally friendly. Under the policy of building a low-carbon economy in China, energy-saving and environmentally-friendly induction lamps and LED lamps are increasingly popular among the public. The country’s recent plan to eliminate incandescent lamps to promote new energy-efficient lighting has enabled the market for induction lamps and LED lighting to have a broader market.

Tripartite investment to establish production base
It is understood that Chengdu Dongxu Energy Saving Technology Co., Ltd. was established on August 8, 2011, and was jointly funded by Dongxu Group, Chengdu Gangtong Investment Development Co., Ltd. and Chengdu Industrial Investment Group Co., Ltd. The company invested 1 billion yuan in the northern part of Chengdu Industrial Port in Jianxian County to build a green lighting production base with an annual output of 1 million sets of induction lamps and LED lamps, covering an area of ​​about 66,000 square meters, to promote the technological progress and industrialization of energy-saving lighting.

In order to ensure that the products quickly occupied the market after the production, Dongxu Group began the sales team formation and marketing network construction work several months before the production. Direct sales centers, channel centers, foreign trade centers, design centers, and customer service centers have been established one after another. Market promotion work such as exhibitions and promotion meetings has also started. In the case that the project has not been put into production, the office uses temporary board houses, and the production conditions are simple, the project funds reserve has been completed nearly 100 million yuan, and the market development has achieved initial results. According to the manager of Dongxu Group, the production base started construction on October 17, 2011 and lasted for 11 months. It was officially put into operation on September 17, 2012. As of the end of 2012, sales revenue has reached nearly 10 million yuan.

In September last year, Dongxu and the University of Electronic Science and Technology actively carried out school-enterprise cooperation and jointly established an industry-university research base. School-enterprise cooperation marks that Chengdu's green energy-saving lighting products have achieved seamless integration in research and development and production. It is an effective way to transform energy-saving lighting industry technology into productivity, and is also a positive exploration for Chengdu to develop a low-carbon economy. The University of Electronic Science and Technology of China is a national key university and has trained a large number of outstanding scientific research talents. Dongxu is a high-tech enterprise producing high-quality lamps with high production scale, advanced production equipment and complete product varieties. The cooperation between Electronic Science and Technology and Dongxu Group has effectively realized complementary advantages and resource sharing. The college can better exert its scientific research advantages and talent advantages, while Dongxu can provide a good experimental platform and production base, and transform scientific research results into productivity in a timely manner.

Establish a light environment experience center
The person in charge of Dongxu Group led the reporter to visit Dongxu's Light Environment Experience Center. The experience center consisted of 101 cultural exhibition halls, 102 light environment experience centers and product exhibition halls. As long as you enter the exhibition area, you can intuitively feel the different effects created by the design and application of different light sources. This experience allows the experiencer to feel the characteristics and needs of various lighting environments. In addition, in each display area, Dongxu has given a complete set of lighting solutions, whether it is design, function, color, life, environmental protection, energy saving, lighting effects can give the most intuitive understanding of the experience.

It is reported that leaders from all levels have come to Dongxu to visit in October 2012, and they all expressed their strong support for Dongxu's development of energy-saving industry. At the end of the year, Director Zheng Tianqi from Chengdu Jixian County visited the Jixian Energy Conservation Industrial Park. During the visit, Director Zheng Tianqi highly praised Dongxu's 1 million sets of induction lamp construction projects, independent research and development, and high-end equipment. Director Zheng said that the county government will continue to provide assistance and support to the high-tech national industry of new lighting. Later, Chengdu Vice Mayor Qi Zhengli and General Manager of Chengdu Industrial Investment Group, Jun Junqiang, also came to Dongxu to visit and guide.

Vigorously develop the electrodeless lamp
According to the relevant person in charge of Dongxu, the electrodeless lamp is an excellent representative of the fourth-generation light source. It breaks through the principle of light emission of traditional light sources. It is a new light source that uses electromagnetic field coupling without electrodes. It has high performance, low maintenance cost and green environmental protection. Advantages have been widely used in industrial and mining, roads, tunnels, explosion-proof, landscape, light projection, commercial and other lighting fields. The electrodeless lamp is also a light source product with complete independent intellectual property rights in China. No matter its R&D technology or production scale, it is in the leading position in the world and is increasingly favored by users.

After long-term testing, the energy-saving effect of the electrodeless lamp and the LED is almost the same, but the input cost is relatively low, so Dongxu plans to vigorously develop the electrodeless lamp in the future, but at the same time it will also take into account the LED.

Dongxu has two goals in 2013: First, because the electrodeless lamp is an emerging energy-saving lighting product, the overall market awareness still needs to be improved, so we must pay attention to its own propaganda. Second, Dongxu Energy Saving Industrial Park is an important project in Chengdu's energy-saving lighting. The government has given high attention and attention. Therefore, Dongxu wants to have high ambitions, relying on independent property rights and independent technologies in terms of quality, R&D and service. And other advantages to achieve the company's overall goal next year - the top three in the national lighting industry.

The reporter learned from Dongxu Group that in 2013 the company expects to realize sales income of 350 million yuan and paying profits and taxes of 50 million yuan. It is planned that the company's production line will be fully put into operation in 2014. By then, the company will achieve a sales income of 700 million yuan and a profit and tax of 150 million yuan. Dongxu will actively promote the development of regional economy and society, and strive to become the largest energy-saving lighting industry base in China with the largest scale, the most complete product variety, the most advanced production equipment and the strongest research and development strength.

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