Five major trends in the global wireless communications market in 2009
For the global wireless communications market, 2008 was a magnificent and extremely exciting year. With the increasing popularity of 3G, mobile broadband is entering the homes of ordinary people; the continuous innovation of smart phones has promoted the rapid development of data services such as mobile Internet ... …
Looking forward to 2009, the global wireless communication market will be more dynamic, and the upgrading of technology will be increasingly accelerated. Terminals and services that consider personalized needs will make the user experience more personalized and personalized.
One of the trends: The 3G industry chain is maturing, and the scope will almost cover the world. More and more people will benefit from 3G.
2008 was a year of great development of 3G. According to the statistics of CDG and UMTS Forum, as of December 2008, 3G users including CDMA2000 and WCDMA have exceeded 800 million.
The growth of user scale brings about the richness of terminal types and the decline of prices. Taking CDMA2000 as an example, the current terminal styles have exceeded 2050, and as low as more than 20 dollars, CDMA2000 terminals enable users in many developing regions to enjoy 3G The joy of WCDMA development is also the same. At present, the number of WCDMA / HSPA terminals has exceeded 900, and the lowest price of WCDMA terminals is about 50 US dollars.
Another major feature of 3G development is the acceleration of mobile broadband technology represented by HSPA and EV-DO. Many newly deployed networks go directly to HSPA or EV-DO. For example, HSPA adds 4 million new users every month, 90% of WCDMA networks are upgraded to HSPA, and 70% of WCDMA network traffic comes from HSPA terminals. The development speed of EV-DO is also very fast. From September 2007 to September 2008, global CDMA operators increased more than 22 million EV-DO users, an annual increase of 27%.
Looking forward to 2009, the global 3G market will continue to flourish. The launch of 3G in China and India will make more potential users feel the charm of 3G. At the same time, the 3G industry chain will continue to mature and improve, and 3G will enter the homes of ordinary people.
Trend two: 3G and its upgraded technologies continue to develop strongly, further enhancing users' mobile broadband experience.
As users continue to increase demand for mobile broadband, 3G and its upgraded technologies will continue to maintain a strong development momentum.
Multi-carrier technologies such as HSPA + or EV-DO version B are important 3G upgrades. They aggregate multiple HSPA or EV-DO version A carriers to provide higher data transmission rates and faster response times. For example, three EV-DO version A carriers are aggregated and 64-QAM EV-DO version B is used, which can achieve an upstream peak rate of up to 14.7Mbps and a downstream peak rate of 5.4Mbps, and has parallel HD video streaming and FTP applications Program and capacity enhancements. The standard supports up to 15 version A carrier aggregation.
Recently, Huawei, ZTE, and Ericsson have successfully conducted HSPA + demonstrations based on Qualcomm chips. Australian operator Telstra first announced plans to upgrade its HSPA network to HSPA +, and the Scandinavian branches of PCCW Hong Kong and Hutchison Telecommunications 3 also announced the deployment of HSPA + to enable users to enjoy better Mobile broadband service.
Qualcomm is at the forefront of the industry in terms of 3G upgrade technology. For example, the terminal chip used in the 21Mbps HSPA + interconnection test conducted by Telstra in October 2008 is the Qualcomm MDM8200 chip. Program.
Operators favor these 3G upgrade technologies because these technologies, as 3G evolution technologies, can be deployed in existing frequency bands, and a small investment can achieve better performance. Taking HSPA + as an example, it can be backward compatible with the previous standards of WCDMA technology, and does not require new frequency bands for deployment. Operators can use their existing network and frequency band resources to provide the bandwidth and performance of next-generation wireless technologies.
In December 2008, 3GPP completed the draft LTE standard in principle, and LTE became the technical consensus of the future communication industry. However, because LTE still needs time to gradually mature, 3G and its upgraded technologies will continue to maintain strong growth momentum for a long time. . A recent report by Analysys Mason pointed out that despite the increasing support for LTE, HSPA and HSPA + will still support about 54% of mobile users by 2015.
Trend 3: The convergence of IT and communications tends to deepen, spawning a variety of terminals and pushing mobile broadband everywhere.
In 2008, the popularity of netbooks triggered the industry's pursuit of a blank market between smartphones and laptops. The deployment of 3G mobile broadband networks has attracted greater attention from terminal equipment. How users can easily access the mobile Internet through rich terminals has become the focus of the industry. The integration and innovation of communication and IT will promote the popularization of mobile Internet access.
Taking Qualcomm as an example, its Snapdragon single-chip solution positions IT and communications convergence. Due to its extremely high processing speed, extremely low power consumption, realistic multimedia and comprehensive connectivity, it can enable users to obtain “always online, always activated†, Always connected "the best experience. Recently, Qualcomm also announced the launch of Snapdragon's new dual-CPU single-chip solution QSD8672, which has two computing cores and can achieve higher processing power up to 1.5GHz, as well as optimized battery life and all of the Snapdragon series chipsets 3G mobile broadband and peripheral connectivity.
The Snapdragon platform is gaining widespread favor in the industry. At present, there are more than 30 terminal designs in the development stage using the Snapdragon chipset. More than 15 leading terminal manufacturers expect to launch their mobile computing terminals by adopting Qualcomm's Snapdragon platform. It is expected that the first batch of Snapdragon terminals will be launched in the first half of 2009.
In September 2008, the GSM Association and Hutchison Telecommunications 3, Qualcomm, Ericsson, Lenovo and other 16 well-known companies in the industry jointly established the "Mobile Broadband Alliance" to promote terminal manufacturers such as notebook computers and chip manufacturers to join mobile broadband modules. Embedded in notebook computer equipment to promote the development of mobile broadband. Taking Qualcomm's Gobi technology as an example, by integrating HSPA and EV-DO modules into devices such as laptop computers, users can achieve high-speed Internet access anytime, anywhere in the world. Operators such as AT & T and T-Mobile and notebook computer manufacturers such as Panasonic and HP have worked closely with Qualcomm to jointly promote mobile broadband everywhere in the world.
Looking forward to 2009, the IT industry and the communications industry will work more closely together and move towards integration. More devices based on the Snapdragon platform will be available, and more terminal devices will have built-in 3G modules. Users will truly realize their dream of accessing mobile broadband Internet anywhere in the world.
Trend 4: Smart phones will be more colorful, and applications will become an important determinant of competitiveness.
In 2008, the smartphone market was splendid. The 3G version of the iPhone is released, and the G1 mobile phone based on the Google Android platform is released. More and more smartphones such as HTC Diamond, Blackberry Storm, and Sony Ericsson X1, which use Qualcomm dual-core chips, have received great attention. It is expected that in 2009, despite the financial crisis, the smartphone market will continue to grow strongly.
It can be said that the increasing popularity of the mobile Internet, the transformation of IT equipment vendors into the communications field, the fierce competition in smartphone operating systems have led to the general trend of open source, and users' pursuit of mobile phone scalability and business diversity are all driving smart phones. s reason.
The heating up of the smartphone market indicates the general trend of the mobile Internet. High-speed data connections, powerful multimedia processing and a more user-friendly user experience are becoming common features of smartphones. The application characteristics of smart phones have become the key to determining competitiveness, and are being paid more and more attention by mobile phone manufacturers.
Take HTC's G1 mobile phone as an example. As the pioneering work of Google to enter the mobile Internet, the mobile phone uses Qualcomm's MSM7201 chip. This single-chip, dual-core solution can provide high-speed data processing functions, hardware accelerated multimedia functions, 3D graphics, and embedded multi-mode 3G mobile. Broadband connection for a perfect wireless experience. Using these features, the G1 mobile phone can provide a richer user experience, support multiple application services, and help the mobile phone become an extension of the user's personality and fashion lifestyle.
Trend 5: Strong growth in mobile data applications has become an important driving force for operators ’core competitiveness.
The popularity of 3G networks and the diversification of terminals are all contributing to the rapid growth of data services. Take the United States at the center of the financial turmoil as an example. In the third quarter, the operator Verizon Wireless still achieved strong growth with the outstanding performance of 42.5% of the data business revenue growth rate. Attract transfers from other operators.
The mobile Internet service is arguably one of the most popular mobile data services for users. According to a report released by ABI Research, 3G data card sales increased by 300% from 2006 to 2007. By 2013, annual revenue will be It increased from US $ 3 billion in 2007 to more than US $ 22 billion.
More and more Internet services are also becoming popular applications on mobile phones, such as the INQ1 mobile phone recently launched by Hutchison Telecom 3, which allows users to access the world-famous social networking site Facebook with one click, and can also make Skype voice calls and use Windows. Internet services such as Live Messenger. Sites such as YouTube and eBay can be accessed through the company ’s 3 mobile portals. In the future, such websites can be added as widgets to the main menu of mobile phones for easy access.
The convergence and bundling between different data services is also an important development trend. For example, the mobile phone navigation service is integrated with other services such as social networks and advertising. Combining functions such as route planning and navigation, three-dimensional maps, and traffic conditions are creating greater value for users.
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