[Text / Long Zonghui] "I think the current price/performance ratio of LED has reached the point of vigorous promotion." Xiao Ling, chairman of Shenzhen Juzuo Lighting, said in an interview with Gaogong LED reporter during the Shenzhen High-Tech Fair. Currently LED lighting The technical reserves have been put in place. With the increasing emphasis on energy conservation and emission reduction, the time for large-scale promotion has matured.
This year marks the 10th anniversary of the establishment of Juji Lighting. This Shenzhen-based LED lighting company, which was established in 2003, has been deeply rooted in the Japanese market and is one of the earliest LED lighting companies in mainland China to enter the Japanese market. In 2013, the collection of the top ten enterprises in China's LED indoor lighting export competitiveness released by the High-tech LED Industry Research Institute (GLII) was released.
In 2010, the concentration of lighting began to return to the domestic market.
At first, the company insisted on selling Japanese-quality lamps in the domestic market, but it often hit the wall. "At that time, the Chinese people didn't know much about LEDs. They looked at how many watts, and we counted how much light per watt, and put more emphasis on the energy-saving benefits of LEDs." Xiao Ling said that because the price at that time was relative to domestic The similar lamps sold in the market were obviously high, and the market promotion was relatively passive.
The Japanese market has always been much more demanding on the quality of lighting fixtures than the domestic market. It requires LED lamps to have a life of more than 40,000 hours, which cannot be self-identified. It must be rigorously tested according to the service life, working conditions and environmental conditions of all components. In addition to quality, the Japanese market also attaches great importance to light distribution and the pursuit of comfort lighting. In addition, due to Japan's unique environment, their unique thinking on the whole design of the lamp weight, shockproof design, night lighting, emergency lighting, automatic sensor function is worth learning.
According to the performance of LEDs, Japan has chosen the opposite promotion method from mainland China. They have developed from indoor lighting to outdoor lighting. Especially after the earthquake in Japan, the Japanese government subsidized LED lighting terminal customers, which stimulated the rapid development of the Japanese LED lighting market.
"The Japanese market is still very good this year. In the past, we only did retail. Now we have entered the energy-saving renovation project of the supermarket." Xiao Ling said that the company has completed dozens of supermarket renovations in the Japanese market and just signed another one. The chain supermarket renovation project with more than 100 stores was completed in 2 years as planned.
Because EMC energy-saving retrofits use the power-savings of the owner's unit to use the time, so the quality-oriented product positioning has found its own market segment, and it is not surprising that the centralized lighting is recognized by the market at this time.
In recent years, the concentration of lighting in the domestic engineering lighting market has been very fruitful, including the completed supermarket energy-saving renovation projects of dozens of Wal-Mart, Jusco and Beijing Wumei Group.
Xiao Ling said that although the government is vigorously promoting EMC at this stage, it involves the financial pressure of enterprises and the distribution of revenues from the three parties. Nowadays, quite a lot of projects are directly used for trading. In addition to the Wuzhou Hotel energy-saving renovation project that has just won the bid, Juzuo Lighting has completed commercial and municipal engineering energy-saving renovation projects including Hongji Real Estate, Huaqiang Hotel and Shenzhen Baoan District and Futian District Government.
The change in the market, on the one hand, has benefited from the government's subsidies for LEDs that have gradually shifted from outdoor lighting to indoor lighting. In the past few years, most of the government's subsidies have been concentrated on the energy-saving renovation of municipal street lamps, and the subsidies for indoor lighting are few.
At the same time, with the further improvement of LED lighting performance indicators and the continuous decline in the prices of major raw materials, components and accessories, the market competitiveness of LED functional lighting applications has gradually increased, from the replacement of incandescent lamps into the alternative fluorescent lamps stage, ushered in the indoor lighting market. A huge opportunity for a rapid increase in penetration.
The statistics of the High-tech LED Industry Research Institute (GLII) show that the indoor lighting output value reached more than 30 billion yuan in 2012, an increase of 80% year-on-year. Among the 2010-2013 years, the domestic LED indoor lighting products prices fell more than 20% annually.
At the same time, the Shenzhen government and the district governments have actively promoted the research and development of indoor lighting technology, and strongly supported enterprise innovation, which also greatly encouraged the gathering of lighting. In Xiao Ling's view, there are many ways to subsidize, such as direct subsidies to owners, subsidies to reformers. However, as a company, Xiao Ling still hopes that the government can distribute subsidies to specific renovation projects.
Xiao Ling said that LED lighting is still in the transformation stage in the next two or three years, but LED is not used in traditional lamps, it can have more different performance forms, and the focus of future LED applications must be on the pursuit of light comfort. So in the future, LED lighting will no longer be about replacement, but light culture and light experience. It will break through the boundaries of lamps and integrate into people's lives.
This year marks the 10th anniversary of the establishment of Juji Lighting. This Shenzhen-based LED lighting company, which was established in 2003, has been deeply rooted in the Japanese market and is one of the earliest LED lighting companies in mainland China to enter the Japanese market. In 2013, the collection of the top ten enterprises in China's LED indoor lighting export competitiveness released by the High-tech LED Industry Research Institute (GLII) was released.
In 2010, the concentration of lighting began to return to the domestic market.
At first, the company insisted on selling Japanese-quality lamps in the domestic market, but it often hit the wall. "At that time, the Chinese people didn't know much about LEDs. They looked at how many watts, and we counted how much light per watt, and put more emphasis on the energy-saving benefits of LEDs." Xiao Ling said that because the price at that time was relative to domestic The similar lamps sold in the market were obviously high, and the market promotion was relatively passive.
The Japanese market has always been much more demanding on the quality of lighting fixtures than the domestic market. It requires LED lamps to have a life of more than 40,000 hours, which cannot be self-identified. It must be rigorously tested according to the service life, working conditions and environmental conditions of all components. In addition to quality, the Japanese market also attaches great importance to light distribution and the pursuit of comfort lighting. In addition, due to Japan's unique environment, their unique thinking on the whole design of the lamp weight, shockproof design, night lighting, emergency lighting, automatic sensor function is worth learning.
According to the performance of LEDs, Japan has chosen the opposite promotion method from mainland China. They have developed from indoor lighting to outdoor lighting. Especially after the earthquake in Japan, the Japanese government subsidized LED lighting terminal customers, which stimulated the rapid development of the Japanese LED lighting market.
"The Japanese market is still very good this year. In the past, we only did retail. Now we have entered the energy-saving renovation project of the supermarket." Xiao Ling said that the company has completed dozens of supermarket renovations in the Japanese market and just signed another one. The chain supermarket renovation project with more than 100 stores was completed in 2 years as planned.
Because EMC energy-saving retrofits use the power-savings of the owner's unit to use the time, so the quality-oriented product positioning has found its own market segment, and it is not surprising that the centralized lighting is recognized by the market at this time.
In recent years, the concentration of lighting in the domestic engineering lighting market has been very fruitful, including the completed supermarket energy-saving renovation projects of dozens of Wal-Mart, Jusco and Beijing Wumei Group.
Xiao Ling said that although the government is vigorously promoting EMC at this stage, it involves the financial pressure of enterprises and the distribution of revenues from the three parties. Nowadays, quite a lot of projects are directly used for trading. In addition to the Wuzhou Hotel energy-saving renovation project that has just won the bid, Juzuo Lighting has completed commercial and municipal engineering energy-saving renovation projects including Hongji Real Estate, Huaqiang Hotel and Shenzhen Baoan District and Futian District Government.
The change in the market, on the one hand, has benefited from the government's subsidies for LEDs that have gradually shifted from outdoor lighting to indoor lighting. In the past few years, most of the government's subsidies have been concentrated on the energy-saving renovation of municipal street lamps, and the subsidies for indoor lighting are few.
At the same time, with the further improvement of LED lighting performance indicators and the continuous decline in the prices of major raw materials, components and accessories, the market competitiveness of LED functional lighting applications has gradually increased, from the replacement of incandescent lamps into the alternative fluorescent lamps stage, ushered in the indoor lighting market. A huge opportunity for a rapid increase in penetration.
The statistics of the High-tech LED Industry Research Institute (GLII) show that the indoor lighting output value reached more than 30 billion yuan in 2012, an increase of 80% year-on-year. Among the 2010-2013 years, the domestic LED indoor lighting products prices fell more than 20% annually.
At the same time, the Shenzhen government and the district governments have actively promoted the research and development of indoor lighting technology, and strongly supported enterprise innovation, which also greatly encouraged the gathering of lighting. In Xiao Ling's view, there are many ways to subsidize, such as direct subsidies to owners, subsidies to reformers. However, as a company, Xiao Ling still hopes that the government can distribute subsidies to specific renovation projects.
Xiao Ling said that LED lighting is still in the transformation stage in the next two or three years, but LED is not used in traditional lamps, it can have more different performance forms, and the focus of future LED applications must be on the pursuit of light comfort. So in the future, LED lighting will no longer be about replacement, but light culture and light experience. It will break through the boundaries of lamps and integrate into people's lives.
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