With the promotion of consumption upgrades in the new retail era, more and more unmanned convenience stores have emerged. Although the market has flourished, for now, it is only the retail industry's new business model and consumer experience. Exploring, rapid iteration of technology, and continuous infusion of capital, still can't make unmanned convenience stores become mainstream offline convenience stores in a short period of time.
No one convenience store outlet rises the new retail era
In the Internet age, we must adapt to the fast-paced service that accompanies this fast-paced life. In recent years, it is worth noting that, along with the development of the Internet, the rise and change of the e-commerce field.
Since Ma Yun first proposed the concept of “new retail†in his speech at Aliyun’s conference in October last year, the retail industry ushered in continuous innovation and change. At present, with the development of artificial intelligence, a brand-new business model has emerged in the new retail industry—the no-man's convenience store.
The concept of "unmanned convenience stores" first appeared in the public's view in December 2016 when Amazon launched AmazonGo unmanned retail stores in Seattle. Since then, this new business model has gradually developed in the domestic and foreign retail industries. In addition, with the continuous enrichment and maturity of the application scenarios of machine vision, deep learning and other technologies, science and technology have given rise to promising outlets for the retail industry, and no one convenience store has emerged.
At present, there are mainly the following groups in the distribution of unmanned convenience stores in China: domestic e-commerce giants such as Ali and Jingdong; traditional chain convenience stores; start-up unmanned convenience store enterprises; and labor for the latter two kinds of enterprise technical support Smart enterprise.
1, the layout of the domestic e-commerce giant
Domestic online e-commerce has undergone tremendous changes in the past fifteen years, and it can even be proud to say that e-commerce in China has already led the world.
Take Ali's evolutionary journey as an example. In 2003, Ali founded Taobao, a website for consumers, which is called the larger online retail and business district in the Asia-Pacific region. In 2004, Alipay launched an online payment service and opened a third-party payment platform. In 2008, Ali launched Tmall Mall, which sells branded products to consumers. Three years later, Tmall developed into an independent website. In 2012, Tmall continued to increase the proportion of Tmall supermarkets, making it a newly built local online retail supermarket in Taobao Tmall.
Of course, Ali’s evolutionary journey is not only reflected in these few nodes, but these decisions based on consumer stances suggest that big data under Ali’s e-commerce system is understood by consumers. Prior to this, Ali Tmall launched a Tmall shop, based on big data to create a "thousands of shops a thousand face" form, according to the size of the store, funding status, a radius of one kilometer within the radius of consumer positioning for the store to tailor the type of goods .
In February of this year, Ali's sesame credit and deep blue technology cooperated to launch Fastcat unattended convenience store and TakeGo credit settlement system. The TakeGo system is equipped with technologies such as deep learning, machine vision, biometrics, and biopayment. Through the identification of veins before consumers enter the store, as well as the monitoring, identification, and tracking of purchased items, consumers can directly shop and take away. , No checkout, automatic deduction.
In addition to Ali, JD’s unmanned supermarkets and unmanned convenience stores have also been unveiled this October.
The D-MART modularized and assembled smart store solution behind the unmanned Jingdong convenience store can be applied to multiple application scenarios such as supermarkets, convenience stores, airports and hotels. Also equipped with RFID, face recognition, image recognition and other technologies, after the consumer selects the goods, through the settlement channel out of the supermarket, the most important goal is also to create a smooth shopping experience for consumers.
These cases are enough to show that the retail industry is constantly recognizing the essence of business. This era is a consumer-centric era. Providing efficient and high-quality services is the cornerstone of the industry's development.
Is it convenient to have no convenience store?
In short, the benefits that unmanned convenience stores can bring include: reducing retailers, solving the problems of many cities recruiting retailers, and reducing costs. On the other hand, big data on offline consumer behavior can be collected.
However, retail experts from the industry have different voices.
First of all, no-destination convenience stores do reduce retailers but increase service personnel and monitoring staff. These people need to continuously inspect various chain stores through monitoring equipment and send related personnel to handle issues such as products and equipment maintenance.
Followed by increased high-definition monitoring equipment + AI system, hardware and software costs. For example, the cost of a set of high-definition surveillance cameras is as high as tens of thousands of dollars.
The earliest no-retail retailer was actually a vending machine, and then the second emerged, namely the "no-shelf canteen" at the corner of large enterprises or incubators.
According to Ali and JD’s no-show convenience stores. We can see that it is essentially an upgraded version of the vending machine, which is based on the sale of conventional products such as filling beverages, and the addition of unconventional-sized products, boxes, F5 future stores, and TakeGo.
If measured by the floor-to-wall ratio of the store, no one can solve the problem of convenient stores, vending machines are out of the question, and the cost is lower and the efficiency is higher.
3, how to survive beyond the giant
On December 8th, there were reports that Tencent had heavily invested in “super species†in supermarkets under Yonghui Supermarket, triggering market shocks. Obviously, this move was related to another incident that occurred on the same day. The Xinxin retail announcement stated that Taobao China has made a mandatory unconditional cash offer to acquire the entire issued shares of Gaoxin Retail. The most direct impact of the two Internet giants of Ali and Tencent in the new retail market was the rise of new retail stocks, and the daily limit of several listed companies.
In the future, Alibaba and JD.com will be able to obtain more detailed purchase data from consumers through online and offline layouts. With such complete data and artificial intelligence technology, everyone's consumer behavior and intentions will be exposed. The layout of the giants has brought tremendous pressure to other offline supermarket chains, as well as startups and artificial intelligence companies that intend to enter the convenience store industry.
What about the outcomes of companies other than giants?
It can be imagined that whether it is 7-11, the whole family, Meiyijia and other traditional offline chain convenience stores, or artificial intelligence companies such as Atlas Technology, may be able to escape the acquisition (or shares) by Ali, Jingdong (or Tencent) fate.
4 Conclusion
With the promotion of consumption upgrades in the new retail era, more and more unmanned convenience stores have emerged. Although the market has flourished, for now, it is only the retail industry's new business model and consumer experience. Exploring, rapid iteration of technology, and continuous infusion of capital, still can't make unmanned convenience stores become mainstream offline convenience stores in a short period of time.
The reason is that, on the one hand, after the development of technology and landing, it still needs time to mature this kind of application scenario. On the other hand, the birth and popularity of a brand-new business model must always be based on the reality of social development. Obviously, the development needs of “unmannured convenience stores†are well matched with the actual national conditions of China’s large population and high employment pressure.
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