Is there a need to buy a 4K TV? Talking about the status of ultra-high definition television

Since the advent of 4K TV, people have often asked in recent years: “Is there any need to buy a 4K TV?” Or, “Is it necessary to purchase Ultra HDTV now?” Asking these questions reflects a kind of worry among consumers. This kind of worries about whether or not to be over-consumption by manufacturers. If it is two or three years ago, for this kind of problem, the author may analyze according to the different needs of users. But now, with the popularity of 4K TV, the situation has changed.

Is there a need to buy a 4K TV? Have. why?


First, 4K TV, whether it is technology or the market, has matured quite a few years ago. Nowadays, 4K video resources have become a lot of content. In 2015, the proportion of retail sales of 4K TVs in China has reached 31%. The 4K film and television, has been a few years of development, the current new movie will basically launch 4K, there are many old movies also launched a 4K repair version, there are many smart TV also launched a special 4K film area. In general, the number has grown considerably compared to a few years ago.

Secondly, the popularization of 4K TV has so far been two or three years. It can be said that it is already difficult to buy non-4K new TVs in the mainstream TV market. Yes, you want to buy a 40-inch or more living room TV. Can not buy non-4K. In the current color TV market price system, 1080P TVs are located at the bottom of the thousand yuan level, and the size is generally 32 inches. Many of them are not even smart TVs, and they can only satisfy the most basic consumer needs. In the two thousand yuan or more, to million or even tens of thousands of yuan, is the vast space occupied by 4K TV, is the current most popular price range for people to buy TV.

Some people may want to see here, then 8K TV? Good question, currently there are indeed 8K TVs in the market!! However, very few options are available at home. Sharp currently sells 70-inch models at a price of about 70,000 yuan. Moreover, the current 8K TV is not mature, but only a few color TV manufacturers used to fight the brand reputation of the only product, but also can not do a large area distribution. I estimate that after the market has finished digesting 4K TVs, the manufacturers will upgrade on a large scale. At least, this process will take another five years.

In order to increase persuasiveness, let's take a look at the data of Ovid Consulting, an industry research organization: In the year of 2017, the market share of domestic 4K TVs is 60%, and the 4K TV market share is expected to exceed 80% in the next three years. It is estimated that in the next three years, the market share of China's 60-inch and above color TVs will exceed 20%, and the penetration of 8K TVs in 60-inch and above TVs will reach 10%. However, at present, 8K technology lacks video resources, and it is difficult for consumers to enjoy the ultra high-definition experience brought by 8K TV at home. The 2020 Tokyo Olympics will be transmitted by 8K signals, which will deepen consumer awareness of 8K TV, but it was also two years later.

Pull away and say 4K TV purchases. Based on the above points, is there any need for 4K TV? Obviously, if you don't want to buy the minimum demand for bedroom TVs and you want to buy a living room TV, then you can only purchase 4K TV if necessary.

So how do you choose a TV?

The experience selected by Xiao Bian for so many years can be selected from hard and soft aspects. Hard, of course, hardware, mainly from the body material, LCD screen, configuration.

Material: plastic, metal

Screen: LCD, OLED, 4K, 8K

Quality: Wide color gamut, HDR, dynamic optimization, backlight partition

Configuration: Current mainstream 4-core 1.5GHz, 2G memory

Manipulation: voice control

Resources: Whether to send members

Audio: Ordinary audio, HIFI audio

Body material: body material may be very few people will talk about, but in fact is a very important aspect of the TV. Not only does it affect the appearance and texture of the TV, it also affects the quality of the TV. At present, televisions generally have two major types of materials: engineering plastics and metal. A few of them will use rare materials such as wood and cloth. Disadvantages of general engineering plastics are bad smell when out of the box, and it is difficult for the frame to support the LCD screen, which will cause light leakage at the corners. The metal material, as the base can be a solid support for the weight of the machine, as a frame can effectively hold up the LCD screen, reduce the occurrence of light leakage, these two points are more important.

Example: Hisense LED55EC750US, 4K 55 inches, metal material, Jingdong price 3699 yuan.


Screen: The screen can be said too much, brand? original imported? LCD/OLED? Plane/surface? Color gamut? Image quality optimization technology? Here we simply pick two points, OLED, quality technology.

OLED TV has a 0.001ms speed response, pixel control light, high contrast, high dynamic range, ultra-wide viewing angle, wide color gamut and other characteristics, compared to LCD TVs is a leap. By the end of 2017, the yield of 4K OLEDs has risen to more than 90%, and it is already a mature technology. At present, LG, Skyworth, Sony, Panasonic, Changhong, Konka and other manufacturers have entered the OLED market.

Example: Sony KD-55A8F, 4K 55-inch, OLED screen, Sony official price 15,999 yuan.

Most people may not have the concept of quality technology, HD video enthusiasts will pay attention. The current main image quality optimization techniques include color gamut enhancement, dynamic frame interpolation compensation, HDR, and backlight partition control. When you buy it, you can see similar functions. Of course, the price will reach the midrange.


Example: Sharp LCD-70SU675A, 4K 70 inches, quote 7999 yuan.

There are core components in the hardware configuration. Currently, the mainstream configuration in the midrange is a 4-core 1.5GHz CPU, 2G of RAM memory, and a higher-level configuration, 3G memory, and so on.

Example: Changhong 55D9P, 4K 55-inch OLED screen, 3GB RAM + 16GB ROM.

Say hardware says software. The main points of purchase in this area are system control experience, video resources and so on. With regard to system control, smart voices are gradually becoming more practical, bringing more convenience in searching for videos and system instructions. Far-end voice is still more advanced, no remote control, the current manufacturers have gradually promoted, I believe that will become standard in the future.

Example: Storm AI TV 7C 55AI7C, 4K 55 inches, voice control, smart object, 2599 yuan.

In addition to these, you can also look at the movie and television resources, audio experience, etc. when you buy a TV. This is not the case here. Friends who are interested can search for themselves.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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