Since Jia Yueting went to the United States, his return to the country continued, and the LeTV unlisted system under his control also fell into the right and wrong.
On September 12th, a message about Lexus Holdings’ public relations team being collectively disbanded was circulating in the market.
On the same day, the reporter asked LeTV to verify the matter. Cheng Shisheng, LeTV’s vice president of public relations communications, responded that the dismissal was purely inaccurate.
In Jia Yueting's integration of LeTV's non-listed system company, LeTV's listing system is also clearly and clearly positioned. LeTV CEO Liang Jun announced: “The positioning of New LeTV is a company that provides home internet entertainment and consumer services.â€
LeTV’s top management meets with Jia Yueting every week
Recently, it was reported that Levision’s public relations team had all been dissolved about a month ago, and some pr had been transferred to LeTV.
In this regard, Cheng Shisheng said: "A meeting down and found me and my team was dissolved. People are in the heart, the responsibilities."
The reporter learned that China LeTV Holding’s senior management maintains close contact with Jia Yueting, and there are meetings every week to discuss solutions for related debts.
Cheng Shisheng stated: "After the capital crisis emerged, the unlisted system dissemination business was also under the unified deployment of the holding company and made corresponding adjustments to the non-listed systems (LeTV, LeTV Mobile, etc.) and LeTV China's communication team. Convergence and compression. During this period, there are indeed employees who left."
He said that "the current dissemination system brand, video, public relations, socialization, word-of-mouth marketing and other business departments formed a complete system, still bear more than the company's public relations and related functions."
In fact, Cheng Shisheng recently received an interview with reporters on issues related to LeTV Holdings and LeTV Mobile. He told reporters that Levision’s public relations team has been there and has never been dissolved.
A few days ago, it was reported that the LeTV company Levision Holdings and LeTV Mobile had been listed by the court three times as the list of defaulters, and the company’s two companies were included in the list. The implementation court is Tianjin No. 2 Intermediate People's Court. The court gave The reason for this is that "there is performance ability and refusal to fulfill the obligation to determine the effective legal document."
When Cheng Shisheng responded to the reporter’s exclusive response, he said: “The assets currently owned by the company are much greater than the debts owed and they have the ability to pay off all debts. At present, LeTV Holdings is actively disposing non-listed assets.â€
It is reported that, after Jia Yueting's control of LeTV Holdings and other LeTV assets under its control, the car will be its only business. In LeTV’s television business in the United States, Jia Yueting and Sun Hongbin reached an agreement.
During the period when Jia Yueting was in power, LeTV was divided into seven sub-ecosystems, including content, big screen, mobile phone, sports, automobile, internet and cloud, internet finance, etc. The martial arts (LeTV's unlisted system and LeTV's listing system) have their own portals, and Jia Yueting and Sun Hongbin are in charge of each.
LeTV Holdings stated that after the integration of the LeTV non-listed system and the automotive China team, the car will be the future direction. At present, the problem of LeTV's unlisted system is still being solved, and the public relations team will certainly assume corresponding responsibilities.
Some people in the industry believe that: "The integration of the public relations team is just the first step, Jia Yueting will continue to integrate or reorganize its assets to reduce costs, focus on energy, focus on building a car."
New LeTV positioning clearly
While Jia Yueting made large-scale adjustments to the Levision non-listed system under its control, the LeTV listing system (New LeTV), headed by Sun Hongbin, also accelerated its operations. After clarifying TV as its core business, it once again made efforts to push the market.
On September 12, Liang Jun announced: “The position of New LeTV is a company that provides home internet entertainment and consumer services.†In other words, after cutting with LeTV, finance, sports, and automobiles, the current LeTV system has only four Core business: LeTV, LeTV, LeTV, and LeTV.
At the same time, New Music Vision has established a new strategic direction of “focusing on big screens, focusing on self-control and ecological openness,†and has also appointed new management teams for various businesses and key positions.
Earlier, LeTV proposed 919 Super TV Day, which disrupted the traditional TV industry. And watching this day, the newly redesigned LeTV also proposed the concept of the new 919 Super TV Day.
Liang Jun said that the new 919, the new LeTV and LePar partners jointly planned the first personalized marketing campaign is an important step in the new LeTV to try to change, the new music as the initiative to change to create a new 919, will help LePar transform the new retail Internet.
He said bluntly: “Today, LeTV has encountered unprecedented difficulties and challenges, and everyone has also been under great pressure with us. I believe LeTV will surely be able to get out of the predicament.â€
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