LED outdoor small space subverts traditional media concept

From indoors to outdoors, LED small-pitch display has been crossing the threshold one after another, in the continuous improvement to get a better display, in the process, what surprises us?

Advertising machine becomes a carrier

At present, LED outdoor small spacing is still in its infancy, so the application of small-pitch display in outdoor is not so common. The leading products on the market are still the star products of P 8 and P 1 0. But in the future, this industry pattern will eventually change. In the current era of big data, Internet thinking has become ubiquitous, and building a new new Internet of Things model has become a top priority. Interactive technology, creative content, and intelligent life have become the development direction of commercial display and information integration. The market focus of commercial display industry has also expanded from display hardware itself to the integration of hardware products and software interaction functions, and intelligent interaction between human and machine. It will give digital signage and small-pitch LED display a wider application domain, and it is also the best way to make products commercialized and scientific.

Digital signage advertising machines have always occupied a very important position in outdoor display applications, and have grown rapidly with the rapid development of the economy, and have a wider market space in their application fields. With the constant updating of technology and the demand in the market, advertising machines have become an important market for LED targeting.

LED advertising machine has always been based on liquid crystal display, but with the narrowing of the dot spacing of LED display, the display effect is more clear, and has many advantages that LCD display does not have, and has gradually become the new darling of the display industry. LED display began in the advertising machine. The field has opened up.

The outdoor complex environment puts more stringent and even demanding requirements on LED displays. In extreme weather conditions such as wind and sand storms, it is still necessary to maintain a high degree of applicability and applicability. This also raises the quality and process of LED displays. Higher requirements. However, the reliability of LED displays has been greatly improved by the technology.

At this stage, outdoor LED small-pitch displays are mostly used in the field of advertising machines. Because the LED outdoor small spacing is expensive, the larger the unit area is, the higher the cost is. For the field where the display effect is not so high, the user will not choose the low-cost LED display with higher cost. Relatively speaking, the advertising machine area is not very large, and the installation is simple, saving time and space.

The development of outdoor small pitch is gradually maturing, and the pixel pitch will be further reduced, which will also bring a better visual experience.

In the future, unlimited possibilities

As the dot pitch becomes smaller, the LED display has gone down the high altar and interacted with the audience at close range. Therefore, it brings a wider application space to the LED small-pitch display. LED displays are entering a new and huge market, such as pedestrian windows, shop window screens and advertising machines; as well as bus shelters, newsstands, community kiosks, gas stations, shopping kiosks, parking lots, etc.

These places used to be windows, canvases, or LCDs. But after the small outdoor spacing of LEDs, the LED display will be the most widely used replacement. These applications will also become the strongest growth point for LED small-pitch displays. .

In addition, after the LED display screen spacing becomes smaller, the display effect is more clear. Through the LED display screen, through the QR code, through the APP, the display screen can be combined with the mobile Internet to become the entrance and display of the O2O line to the line. It will become the entrance of WeChat WI-FI, and the display will become another form of physical store.

In addition, there are already companies in the development of augmented reality technology, LED small-pitch display has become a gathering place for scene marketing. LED display combined with image tracking and recognition technology has become the carrier of “precise marketing”; if the display is combined with touch and touch technology, it will become a virtual physical store or a large intelligent terminal; if the display and simulcast, joint control technology The combination will change from a single point of media to online media, which will spawn the outdoor advertising rental market.

With the advancement of technology, it is conceivable that the LED display will change the concept of the advertising screen in our traditional sense, and it will become the interactive intelligent display experience platform in the era of mobile Internet.

The appearance of LED small-pitch display screens may subvert our imagination of traditional media forms. This is not only a kind of innovation in marketing methods, but more importantly, a breakthrough in philosophy and the result of technological innovation!