Radio and television management agency "Sword" Internet TV is intended to protect itself?

In the month of July 2015, one piece of information caused a hot debate in the field of smart TVs and OTT set-top boxes: the State Administration of Press, Publication, Radio, Film and Television demanded against the existing non-compliance of Internet TV. If it cannot use the USB port to install the corresponding application software, it cannot be smart. There are browsers on the TV platform that can access the Internet, and application aggregation software, video website clients, and radio application software cannot be pushed through the application store or other means, and applications that can remotely play videos through mobile phones cannot be pushed through the application store or other means. The rectification will be carried out or else the content of Internet TV will be cancelled.

Is the OTT TV industry desperately requiring regulation or is the competent department overprotecting traditional businesses? The regulation of Internet TV has once again become the focus of debate.

Three or four years ago, during the continuous collision of various micro-elements such as TV, Internet, OTT TV, multi-screen interaction, triple play, and smart home, no one thought that a huge fusion of nuclear fusion was continuously gathering. With.

This nuclear fusion was finally released in mid-2014. In 2014, it was also laughed at by people both inside and outside the industry as "radio broadcasting is very busy." This made DFWH.NET think of Jay Chou's cowboy very busy.

Indeed, from shutting down the live broadcast and viewing functions on Internet TV, to restricting overseas play, and requesting that the video site's TV-side APP be applied to all the shelves, it can be said that it is remembering to punch and boxing to the sore spot.


For a time, Guang-Meng formed the allegations of criticism and criticism, and video sites, users, platforms, and licensees were also secretly unhappy. Even passers-by A, B, C, etc. After the addiction.

It doesn't help. We will eventually solve the problem. So, what is the reason for SARFT to bear the infamy, in this way forced castration booming Internet TV? Exploring this issue is of great help in understanding and judging the future development of Internet TV. DWRH.NET has taken this opportunity to talk about our views.

Is it really to protect the interests of television stations and cable?

Among various kinds of conclaves, the view that radio and television organizations have sought time windows for television stations and cable through policy barriers has become mainstream. It is undeniable that the rapid spread of the Internet and mobile Internet has indeed diverted a large number of traditional TV users. The development of Internet TV in particular has exacerbated this process, prompting more and more people to obtain video resources via the Internet, and the large-scale cable TV Television networks are losing ground.

However, TV stations and cable-style micros are no longer a day or two. They are not in a hurry at this time. Not to mention that there is no lack of talents in Kyocera Television Broadcasting Co., Ltd. It is absolutely necessary to formulate expedient measures and long-term strategies. Excited anger and provoke anger? Is Radio and Television really protecting the interests of TV stations and cable? Or is Xiangzhuang dancing sword in Peigong?

Perhaps understanding this common sense will help us solve the answer.

The General Administration of Radio, Film and Television is the functional management organization of the broadcasting and TV industry in China, and the television station is a directly-affiliated institution of the corresponding local government. Do you know about the institution? Although employees in the institution's establishment must also sign contracts, the expenditure will be financed by the state finances, and they will never be laid off. The cable network, as the operating company of the cable TV networks around the world, can be listed on the market, and cannot be listed or cannot be listed on the market.

Having clearly understood these relationships, let's take a look at how SARFT "protected" TV stations and cable.


First talk about television stations, in recent years has also introduced a variety of new policies, for example, a limit of advertising, this is the TV station's God of Wealth, ah, limit the advertising, where the TV station's pocket money to find it? In the second stage, the episode was broadcast, the climax of the episode was not inserted, and the end of the show went to the toilet. The advertiser did not allow it! The three-limit theme, tearing the devil every day, and then resolving hate, made it easy for ordinary people to feel tired. This would not let the film be taken. Who is watching TV?

Let’s talk about the CATV network, which is one of the sources of revenue for cable TV network viewing and maintenance. In other words, the name of the fee is really a bit long. The ordinary people cannot remember it. The national cable network operators still Think of a way to get a popular name. In this article, DWRH.NET was first simplified as cable TV. The original cost was more than 20 yuan a month. The SARFT also restricted the entry of foreign capital to private citizens. It only allowed CCTV, TV, and provincial TV programs to be broadcast. It did not cater to the appetites of small owners and petty bourgeoisie. I am afraid that 20 yuan will not be used. People pay.

Now, if we say that SARFT has passed the policy barriers to win time windows for TV stations and cable, it will become an amateur.

The Combination of Internet and TV Should Balance Development

What is the intention of SARFT to violently wave the sword of Damoris? This also comes from the background of SARFT's 2014 rectification of China's Internet TV industry. In recent years, OTT TV has been developing rapidly. The size of the terminal market, which is out of regulatory control, has increased rapidly, especially in the OTT set-top box market. Content that violates regulations has been rampant.

According to the latest statistics from Fusion Network|DWRH.NET, as of September 2014, the total number of OTT set-top boxes shipped nationwide has exceeded 45 million. This figure includes the sales volume of some cottage set-top boxes in addition to the volume of regular box companies. For such a data, FusionNet | DWRH.NET believes that this is only a conservative data. Before the Internet TV New Deal was not so severe, some formal set-top box companies, such as certain meters and certain companies, had passed through each Ways to spread the terminal to non-triad-integrated pilot areas and cities.

Driven by profits, enterprises have made their space for the development of OTT TV industry more and more full, cross-border integration, capital marriage, business restructuring, a large number of programs uploaded by video websites and even uploaded by netizens, and privately purchased by companies from abroad. Internet programs are getting into the user's TV continuously, and the contents of the TV are also gradually detached from the supervision. There is a lot of pornography, bloody violence, detrimental to social morality, and even the images and speeches that he intends to infiltrate the ideology. Flooded the screen.

The emergence of this phenomenon poses a severe challenge to the national network information security, and also reinforces the overall cultural strength and international competitiveness of the country’s cultural development strategy. The ultimate objective of the new media construction is to resist the cultural infiltration of international hostile forces and maintain the national cultural security. "Severe departure.

Radio and television have multiple attributes. One of them is based on public-good nature and has a mouthpiece function. As a new thing, Internet TV is also bound to be constrained in terms of contents, platforms, terminals, and market access. Internet TV Need to develop within the space provided by the policy. It is not possible to achieve an easy over-the-top pass from the technical level to the OTT, so that the entire TV screen can break free from the reins of policy jurisdiction and become a free market and open place for mortals. This cannot be achieved.


Global regulation of Internet information is much the same

Network information security is an important part of national security strategies in various countries. In recent years, China has also made great efforts in the supervision of Internet. Especially in 2014, on the occasion of the 20th anniversary of China’s access to the Internet, the country has made an unprecedented effort to strategically mark the network information security with unprecedented height and intensity.

Internet TV is a new thing that the Internet and TV have combined. It is an extension of the Internet industry. Combining the industry background and social background of the incident, it is logical to find the fundamental cause of this rectification by SARFT. The national network information security strategy is highly comprehensive and thorough in rectifying television screens from the aspects of cultural communication content security and public opinion control and control.

Maybe you will ask yourself, is this another Chinese feature?

Regulating Internet information is by no means Chinese characteristics. The United States that loudly advocates "freedom of the Internet" has never relaxed its precautions and controls over the Internet. Especially after the "911" incident, in order to prevent possible terrorist attacks, the United States passed laws relating to Internet communication, the Patriot Law and the Homeland Security Law. Through these two laws, public information on the Internet, including private information, can be monitored where necessary. In addition, the United States also amended the federal criminal law, the 1934 Communications Act, etc., and authorized the National Security and Justice Department to conduct telephone, conversation, and electronic communications monitoring of computer fraud and abuse, and allow electronic communications and remote computer service providers to In some emergency situations, government agencies provide users with electronic communications so that the government can control first-hand Internet information involving national security.

What is even more unimaginable is that the United States also imposes a blockade on websites of other countries. During the U.S.-Iraq War, the application for and the resolution of the top-level domain name ".iq" in Iraq was terminated. All sites whose web addresses are suffixed with ".iq" are also instantly evaporating. In 2004, Libya and the U.S. took issue in managing the U.S. domain name. Disagreement, Libya thus disappeared on the Internet for three days; in 2009, the United States used "treats and fears" as an excuse to cut off MSN instant messaging in Cuba, Iran, Syria, North Korea, and Sudan, creating a precedent for information sanctions. In the same year, the United States established the National Coordinating Center for Communication and Cyber ​​Security Control to coordinate and integrate the six major cyber operations centers under the Ministry of National Defense and the Department of Homeland Security. It also supervises the Internet through legislation. The communication conducts the correct method and protects the network. The National Assets Act, the Information Security and Internet Freedom Act, and the Children's Online Protection Act are all major laws and regulations governing the Internet.

Take the Children's Online Protection Act as an example. Once it is discovered that someone creates, holds, and distributes child pornography, it will immediately be prosecuted and downloading and saving child pornography on a computer will also be convicted.

The regulation of video content is not unique to China. In all countries of the world, there are corresponding regulatory agencies that conduct strict supervision. The United States has the FCC (the full name of the US Federal Communications Commission, an independent agency of the U.S. government, directly responsible to Congress); OFCOM (a regulatory agency integrated by the five agencies of the Telecommunications Regulatory Authority, the Radiocommunication Authority, the Independent Television Commission, the Radio Authority, and the Broadcasting Standards Council); Canada has the CRTC (full name Canadian Radio and Television Telecommunications Commission); Singapore has information The Ministry of Communications and the Arts Although Japan does not have a specific integrated functional management department, Japan’s IT synthesis strategy headquarters has temporarily coordinated the work of related departments. A common feature of these organizations in these countries is through the control of radio, television, and telecommunications. Satellites and cables coordinate domestic and international communications and are responsible for authorizing and managing radio frequency transmission devices and equipment other than those used by the federal government. For example, the FCC stipulates that TVs or set-top boxes produced in the United States after January 2000 must have graded chips installed to limit the broadcast of programs. The United States also has a strict system of censorship of television programs and movies. A committee of parents organized by the American Film Association divides G, PG, and PG-13 according to the theme, language, degree of violence, and nudeness of the film. R, NC-17 and several other levels.


Should Cross-border Enterprises Make Reflections?

It is undeniable that as an Internet company in China, it has indeed achieved a lot of remarkable achievements in terms of industrial development, especially technological innovation in recent years, whether it is a licensee, a content provider, an online video company, an Internet company, an IT company, or Three-party applications, Internet TV set-top box manufacturers, and so on, "They passed innovations in technology, operations, and commerce, and ultimately passed across the screen, cross-network, cross-border, cross-platform and other forms of "eight Immortals crossing the sea, each showing their supernatural powers."

But just as the three-network integration researcher Wu Chunyong, the executive editor of FusionNet, explained in his media interview, they are in the process of innovation and cross-border, especially in this part of the industry group that is dominated by online video. The mid-span was a bit fierce. Before that, whether it was licensees, content providers, third-party applications, or box manufacturers, the entire industry was in a more chaotic situation. Even when there were some cases, these industrial groups were still not clear. Awareness and reflection: "When the Internet and TV screens have a relationship, the property of the industry is not the only one. It is also necessary to fully consider the commonweal nature of the TV." It was such a pure Internet thinking that eventually led to China. The Internet TV industry is currently in such a chaotic situation.

I would like to remind you that as the executives of existing parties, especially Internet companies and online video companies, should sum up and reflect on

First, the policies and requirements of the industry authorities were formally promulgated as early as a few years ago. Why are the relevant executives of the company still making the same mistakes in their strategic deployment? Should they be self-examination or even be investigated? Some senior executives who did strategic planning in the past were dereliction of duty?

Secondly, the success of translating video content to the PC, PAD, and mobile phones has been successful. However, when the TV end encounters problems, whether to continue to clean the ball or reconstruct a brand new business and industrial development model? It depends on whether they are rethinking.

In the end, this article has its own flaws. Please also give us more criticisms.

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