After Sony China Professional Systems Group held the "Sony 4K Digital Cinema Projector SRX-R515DS New Product Launch Conference" on April 14 at Poly Theatre in Beijing Greenland, Guangzhou Huaying Wanying International Movie Studio on May 21, July 2, The event was held on the very day of the opening of Dexin Film Studio in Longgang Square, Ningbo, Zhejiang. Sony has already introduced the SRX-R515DS, a powerful and easy-to-use new dual-projector solution, to the Chinese market. At this point, the true 4K image quality has become a reality in large-scale cinemas.
In addition to the detailed introduction of performance and the history of the Sony 4K cinema projectors, the visitors helped them understand the product. Several 4K films and promotional films were also used in different color-changing playbacks to further explain the performance of the Sony SRX-R515DS dual-system.
High performance + high security
The SRX-R515DS combines two Sony SRX-R515 projectors, which can be placed side by side or side by side so that they can be placed on top of each other for use in a variety of projection rooms. The full brightness output can be up to 30,000 lumens and can be up to 23.3 meters. A 2D movie with a reference brightness level is displayed on the screen (white screen ft-L, gain 1.8), or a 3D film (metal screen 4.5ft-L, gain 2.4) is displayed on a 23.7m screen, and the screen is immersed with 4K. Details, coupled with realistic, rich colors, can give viewers an immersive viewing experience.
Compared with other products in the industry, the SRX-R515DS ensures that 4K DCP format movies sent to the cinema can be presented to the audience with the highest quality. Even 2KDCP's 2K content, 3D DCP, or HD content can be automatically expanded to higher-level pixel resolution in 3D mode. It uses a Sony-developed 4K SXRD chip in conjunction with Sony's tailor-made lens to double The way of imaging shows 3D movies, supports the output of left and right eye images at the same time, the images have no flickering, and the viewing is more comfortable. With an improved and optimized optical engine, the average contrast ratio reaches 8000:1, which makes the picture full of rich black and delicate highlights. Rendering stunning image effects. Sony's 3D projection system has been reported by the Institute of Science and Technology to show that light efficiency is as high as 34%, far exceeding the light efficiency of other 3D film projection systems.
In addition, Sony provides a convenient 4K resolution auto-calibration at 15 calibration points in 5 minutes to ensure precise image registration; the SRX-515 uses six high-pressure mercury lamp array systems to prevent interruptions. In the accident, the bulb replacement is fast and safe, and no protective clothing and special technical training are required. It can objectively reduce the human cost of daily operation and maintenance, and the cost performance is higher.
The SRXâ€R515DS system also comes standard with the XCT-S10 server and the XCT-M10 Integrated Media Module (IMB) to support Dolby Surround sound and create an immersive sound experience for the audience.
Market expectations continue to rise
In April, Beijing Railway Station, Poly Films, Happy Blue Ocean, Dadi Cinemas, Chenxing Technology and several cinema industry customers from Beijing and neighboring provinces and cities in North China participated in the presentation.
In Guangzhou Station in May, customers from domestic and overseas cinemas such as the China Film South Shinkansen, Shenzhen Film Festival, The Grand Cinema, and Cinema City from Guangzhou, Shenzhen and other provinces and cities of Guangdong attended the event.
At the Ningbo Station in July, customers from the Zhejiang Times, China Film Star Beauty, and Zhejiang Starlight from Ningbo local and other cities in East China attended the event.
The echo from the market also affirmed the performance of the SRX-R515DS dual-system and the 4K digital cinema projector series.
Lu Zhi, general manager of Poly Film Technology Center in Beijing, said that most of Poly's cinemas in 2015 have adopted Sony 4K cinema projectors. Although the current 4K source is not enough, 4K movies have become the future trend. Sony 4K cinema projector has outstanding performance, simple operation, good cost performance and satisfactory.
Yang Mei, general manager of Huaying Wanhao Film Studio Co., Ltd., said in Guangzhou that theater projection equipment is a long-term investment. The Sony projection system uses a high-pressure mercury lamp that is different from a large number of consumables. The use of high-cost consumables for the use of xenon lamps in cinemas has resulted in longer life and stability. Sony's latest product will also be considered when upgrading other devices.
The newly opened Ningbo Dexin Film Studio has already adopted the Sony 4K projector as the main equipment of the cinema.
K projector blueprint
Sony's movie projectors entered the Chinese market from the end of 2011. According to incomplete statistics, it has established in-depth cooperation with major theaters such as Orange Sky Golden Harvest, Southern Shinkansen, Happiness Blue Ocean, Time Classic, Dadi Cinema, Poly Theatre, etc. The number of projection equipment is already close to 1,500 and it is expected that by the end of 2015, it will exceed 2000 or even more. In the world, 40% of the top 20 theaters use Sony projector products.
Director of the Vision Solutions Division of Sony's Professional Solutions Division, Head of Planning Department, Jing Kejing had previously stated that following the US and Japanese markets, China is a very unique emerging market in the 4K digital cinema trend. Different from other countries and regions, the scale of the new building of the Chinese market in recent years has been considerable, and the speed is very fast. There is no doubt that Sony will continue to devote more energy to the development of this blue ocean.
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In addition to the detailed introduction of performance and the history of the Sony 4K cinema projectors, the visitors helped them understand the product. Several 4K films and promotional films were also used in different color-changing playbacks to further explain the performance of the Sony SRX-R515DS dual-system.
High performance + high security
The SRX-R515DS combines two Sony SRX-R515 projectors, which can be placed side by side or side by side so that they can be placed on top of each other for use in a variety of projection rooms. The full brightness output can be up to 30,000 lumens and can be up to 23.3 meters. A 2D movie with a reference brightness level is displayed on the screen (white screen ft-L, gain 1.8), or a 3D film (metal screen 4.5ft-L, gain 2.4) is displayed on a 23.7m screen, and the screen is immersed with 4K. Details, coupled with realistic, rich colors, can give viewers an immersive viewing experience.
Compared with other products in the industry, the SRX-R515DS ensures that 4K DCP format movies sent to the cinema can be presented to the audience with the highest quality. Even 2KDCP's 2K content, 3D DCP, or HD content can be automatically expanded to higher-level pixel resolution in 3D mode. It uses a Sony-developed 4K SXRD chip in conjunction with Sony's tailor-made lens to double The way of imaging shows 3D movies, supports the output of left and right eye images at the same time, the images have no flickering, and the viewing is more comfortable. With an improved and optimized optical engine, the average contrast ratio reaches 8000:1, which makes the picture full of rich black and delicate highlights. Rendering stunning image effects. Sony's 3D projection system has been reported by the Institute of Science and Technology to show that light efficiency is as high as 34%, far exceeding the light efficiency of other 3D film projection systems.
In addition, Sony provides a convenient 4K resolution auto-calibration at 15 calibration points in 5 minutes to ensure precise image registration; the SRX-515 uses six high-pressure mercury lamp array systems to prevent interruptions. In the accident, the bulb replacement is fast and safe, and no protective clothing and special technical training are required. It can objectively reduce the human cost of daily operation and maintenance, and the cost performance is higher.
The SRXâ€R515DS system also comes standard with the XCT-S10 server and the XCT-M10 Integrated Media Module (IMB) to support Dolby Surround sound and create an immersive sound experience for the audience.
Market expectations continue to rise
In April, Beijing Railway Station, Poly Films, Happy Blue Ocean, Dadi Cinemas, Chenxing Technology and several cinema industry customers from Beijing and neighboring provinces and cities in North China participated in the presentation.
In Guangzhou Station in May, customers from domestic and overseas cinemas such as the China Film South Shinkansen, Shenzhen Film Festival, The Grand Cinema, and Cinema City from Guangzhou, Shenzhen and other provinces and cities of Guangdong attended the event.
At the Ningbo Station in July, customers from the Zhejiang Times, China Film Star Beauty, and Zhejiang Starlight from Ningbo local and other cities in East China attended the event.
The echo from the market also affirmed the performance of the SRX-R515DS dual-system and the 4K digital cinema projector series.
Lu Zhi, general manager of Poly Film Technology Center in Beijing, said that most of Poly's cinemas in 2015 have adopted Sony 4K cinema projectors. Although the current 4K source is not enough, 4K movies have become the future trend. Sony 4K cinema projector has outstanding performance, simple operation, good cost performance and satisfactory.
Yang Mei, general manager of Huaying Wanhao Film Studio Co., Ltd., said in Guangzhou that theater projection equipment is a long-term investment. The Sony projection system uses a high-pressure mercury lamp that is different from a large number of consumables. The use of high-cost consumables for the use of xenon lamps in cinemas has resulted in longer life and stability. Sony's latest product will also be considered when upgrading other devices.
The newly opened Ningbo Dexin Film Studio has already adopted the Sony 4K projector as the main equipment of the cinema.
K projector blueprint
Sony's movie projectors entered the Chinese market from the end of 2011. According to incomplete statistics, it has established in-depth cooperation with major theaters such as Orange Sky Golden Harvest, Southern Shinkansen, Happiness Blue Ocean, Time Classic, Dadi Cinema, Poly Theatre, etc. The number of projection equipment is already close to 1,500 and it is expected that by the end of 2015, it will exceed 2000 or even more. In the world, 40% of the top 20 theaters use Sony projector products.
Director of the Vision Solutions Division of Sony's Professional Solutions Division, Head of Planning Department, Jing Kejing had previously stated that following the US and Japanese markets, China is a very unique emerging market in the 4K digital cinema trend. Different from other countries and regions, the scale of the new building of the Chinese market in recent years has been considerable, and the speed is very fast. There is no doubt that Sony will continue to devote more energy to the development of this blue ocean.
The senior management manager of the digital cinema market of Sony China Professional Systems Group, said: “There is no need to doubt the picture quality and operability of the multi-camera projection. It is no different from the single-projection system, but the brightness is increased. Times!†he also mentioned, “whether it is to show 2D or 3D video, the audience can enjoy the best experience of each movie. Its image quality is much better than any other new light source technology, the price is very high. Attractive, in the coming years, it will be an attractive large-screen projection solution."
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