Mango TV launches online video interactive product "Consonance"

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On May 25, the first Asian Consumer Electronics Show (CES AISA) opened in Shanghai. Mr. Zeng Hua, General Manager of Mango TV Marketing Center, and Adil Zaim, CEO of Kay China, made their appearances and cut the ribbon for the online video interactive product “Consonance”. The product is based on AVD TOUCH technology and is hatched from POPCON China. It will focus on the contents and user characteristics of the Mango TV platform, and it will strive to realize the “confidence” between content and users through instant and accurate recommendation.

As the new interactive product of Mango TV, Consonance can accurately distinguish the contents of video screens and match the content recommendations in multiple forms, so as to open up content and users, trigger clicks more effectively, and guide more browsing and interaction. Consumption and other behaviors. With "people" as the core, click on the characters in the screen to obtain related information such as character encyclopedia information, endorsement recommendation, related video recommendations, etc.; with "merchandise" as the core, click on the physical item in the screen to get the product purchase recommendation and direct Presenting TVC dynamic advertisements or static advertisements for products; taking “tourism” as the core, click on the attractions in the screen to get the introduction of scenic spots information and online ordering recommendations; in addition, you can trigger interactive QR codes, interactive activity interfaces, and more.

The release of this “Conspiracy” product, based on AVD TOUCH technology, leverages the POPCON foundation and channels of Kay China, and the mango TV product and technology R&D team combines the user preferences and communication characteristics of the platform itself to complete the construction of the entire interactive product. According to the preliminary pilot study data, the conversion rate of click through advertising caused by Consonance is increased by 150% compared with ordinary advertisement, and it is capable of bringing higher CTR and ROI to customers.


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