** Testing mobile advertising products

According to informed sources, Twitter is secretly testing a new mobile advertising product that can promote mobile applications or make recommendations for these applications. For this rumors, Twitter still has no comment.

It is said that Twitter’s new mobile advertising product will likely compete with Facebook’s “Mobile App Install Ads”. In fact, Facebook’s chief operating officer, Sheryl Sandberg, has been using Facebook’s “mobile app install ads” as one of Facebook’s more costly advertising products.

Sources have repeatedly disclosed that Facebook’s return on investment for mobile app advertising has greatly exceeded Facebook’s other regular advertising. According to reports, Facebook currently has at least 3,800 application advertisers.

Mobile app install ads are generally only recommending apps to Facebook users to promote these users to download these recommended apps. Such ads are generally used by mobile game companies and tech start-ups—especially if the entire business is application-related. the company.

On Facebook, mobile app install ads have also attracted the attention and interest of e-commerce and online retail companies, because if you can convince someone to download a mobile shopping or ordering application, then there may be a company from which the customer can There is a higher revenue there.

In addition, Facebook has also recently added some new features to its mobile application ads, mobile application interaction features, and conversion advertisements to increase the development of its mobile application advertising, these new features can remind those who have previously clicked on application ads. The user clicks on these app ads again. However, if the application downloads are not large, Facebook may not launch such products.

According to another source, Twitter also believes that mobile app advertising is an easy-to-implement goal and can easily help it achieve revenue. The logic is simple—about 49% of Facebook’s advertising revenue comes from mobile ads, and more than half of it is from mobile app install ads. Therefore, mobile app install ads may be an important revenue driver for Facebook.

Let's take a look at Twitter: Currently, about 60% of all users of Twitter use Twitter via mobile devices. If Twitter can successfully persuade application developers and users to convince these developers and users that Twitter is a good friend and attention If the new application is a good place, then Twitter will be able to significantly increase revenue.

In recent days, in order to increase the exposure and application exposure of mobile advertising, Twitter has also invested $350 million in the acquisition of MoPub. These actions will help attract advertisers to use Twitter's data to other applications. Users publish customized ads.