At the first Internet "Live + Live" Global Industry Conference and Live Industry Summit held in Beijing, the chief broadcaster founder Mao Qihua officially released the world's first product-level panoramic VR live broadcast platform - head VR live broadcast. This indicates that China’s live broadcast industry has entered a global leader in product innovation and application, and it also creates a broader application prospect for “live + industryâ€.
At the conference, Mr. Mao Qihua, the founder and CEO of Live Live, gave a speech on “Green, Value, Our Internet Product Valuesâ€.
In his speech, Mr. Mao Qihua pointed out: "Greenness and value are values ​​of our Internet products. As a developer of Internet products, user experience and user value are ranked first in our product values. We live on the project. At the time, we always ask the user three questions for us, and we call it live three questions. This is the basis for our thinking about doing this headline live product, and it is also a clue in the follow-up development process of our products.
The first one is whether or not to broadcast. In 2015, the live broadcast of this new Internet connection and content production method has not been widely considered and used by everyone, nor is it understood by everyone. However, by June of this year, the live broadcast industry has been showing a hot state. Today's question already has an answer.
The second question is where live broadcasting is happening. Now all kinds of live broadcast platforms that people can see, no matter whether they are doing conferences or engaging in education, whether they want to do value, live content, or live sharing based on work and life, they all need users. Select the tonality and environment of the live broadcast platform. Since the beginning of the broadcast, it has been positioned on the platform of value broadcast, commercial broadcast, community broadcast, and knowledge sharing. Since the beginning of the live broadcast, it has made strict real-name authentication. The live broadcaster is responsible for its own content and content for itself. Value is responsible, of course, the head broadcast will also rigorously review the content. Because of this, the content released by the company's live broadcast is centered on green and value. In the live broadcast, there have been moving stories of improving the emotional relationship between the mother and child in the live broadcast, and more users have creatively combined the live broadcast with their own industry. We hope that the live broadcast can truly realize the live broadcast of the whole people, which requires the live broadcast of the head broadcast to be in line with the public value of the public. If the live broadcast is not green and healthy, it cannot continue. In the long run, the future value broadcast is the mainstream and the direction. What kind of live broadcast platform will be selected by the end user.
The third is the question of what else to live on. Live broadcast is a connection method and a form of content production. All of us are already familiar with it. The future broadcast will certainly become a standard for Internet applications, but this standard has been continuously updated. One day, the live broadcast is no longer something new. Just like the original standard of our communication is to write a text message and send a text message. Afterwards, the standard is to share pictures and videos on Weibo and WeChat. The next standard is You can share your real status with live broadcasts anytime, anywhere. The more advanced standard in the future is the “Headline VR Live†released by us today. This method of live broadcasting, from technological innovation to application innovation, is a continuous process of continuous improvement.
Of course, more users are not broadcasting for live broadcasts, but have more needs after live broadcasting, especially for users of commercial broadcasts and community broadcasts. So, from the beginning of the live broadcast, we started thinking about and designing products from three scenarios. Is it possible to put production, communication, and trading in one scene? Because no matter how the business path changes, regardless of the size of your industry, It is around these three scenarios. This is the business logic of the head broadcast. Today we can say with pride that we have achieved the perfect closure of these three scenes. In particular, valuable knowledge creators have realized knowledge production, knowledge dissemination, and knowledge realization in a highly efficient and low-cost manner. Whether it is the production, dissemination, or trading of the real economy or the virtual economy, we all hope to complete this closure. Eventually, it will be able to achieve model innovation, which will lead to higher efficiency and lower costs, and will serve the country's double-innovation and supply-side reforms." Mao's speech won applause from the scene.
Unlike previous project-based VR broadcasts in which a few video sites and live broadcast platforms mobilized a large amount of human, material, and financial resources, the live streaming of the latest product-level panoramic VR live broadcasts enables ordinary institutions and individuals to get rid of their dependence on professional teams. Easy to launch VR live, the definition can reach 4K HD. At the same time, viewers around the world can watch online through the Live APP and experience the immersive interaction. The complicated data capture, transcoding, transmission, and splicing equipment and operation processes can be quickly integrated through the “appliance APP†hardware and software device solutions and platform systems.
With the on-line VR live broadcast system, the live broadcast will no longer be just the goal of “seen.†The sense of interaction and experience will also be greatly enhanced. The live broadcast industry will get rid of the “pan-entertainment†live broadcasting situation, commercial direct broadcast and live broadcast + industrial applications will gradually become the mainstream. With the powerful community construction and management capabilities of the Live Streaming platform and a complete solution for commercial realisation, “Live + Show, Live + E-commerce, Live + Performance, Live + Training, Live + Agriculture, Live + Recruitment†will gradually Become the norm.
At the meeting, the Live Streamer signed a strategic cooperation agreement with the China Investment Association's industry and financial innovation platform and the China Investment Association's Global Live Incubation Center to work together to promote the rapid development of the Internet broadcast and industry.
The product-level panoramic VR live broadcast released by the global live broadcast platform will become the standard for the Internet era connection. This technology application will have a rapid and far-reaching impact on the future life, work, and social and economic development of people.
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