Traditional PC market or recovery in 2014

Although the traditional PC market appears to be a bit overwhelmed in the face of attacks on mobile Internet products, there are even views that the traditional PC market will continue to grow over time. But this is not the case, according to a survey conducted by IDC and Intel. Although tablet computers and smart phones have created steam, 97% of households in the United States believe that PCs are still their primary computing devices, with up to 41% of the United States. Families will need to update their PCs in the coming year. Among parents of these families and teenagers born after the millennium, 54% said that they will need to purchase new computers within the next year.

US consumers spend an average of 43 hours each week on various computing devices (smartphones, tablets, laptops, desktops, 2-in-1 devices), of which desktop PCs and notebooks are the main devices (more than 21 hours per week) . According to the IDC report, among consumers in the United States, 73% of consumers will choose to abandon sit-ups/sports before giving up on computers. 71% of consumers will give up chocolate/candy first, and 65% of consumers will choose to give up first. For caffeine, 58% of consumers will choose to give up cable TV first, and 33% of consumers will choose to give up their car first.

It is reported that in the U.S. family, the average age of user PCs is more than 4 years. The average user spends 13 minutes a day waiting for the PC to perform basic functions such as loading a web page, starting or shutting down the computer, which is equivalent to spending 3 days a year waiting.

According to IDC statistics, the main reasons for US consumers to purchase traditional PCs are the adoption of product innovations or innovative technologies, affordable prices, and faster devices because old computers can seriously affect their work after a failure. .

In fact, this situation also exists in China. The demand for traditional PCs by users is far from being replaced by mobile Internet devices. For example, in office applications such as word and excel, touch operation still cannot replace keyboard and mouse. In addition, in many large-scale games, the impact experience that PCs can bring is far less than flat-panel and mobile phones.

Although the impact of mobile Internet products on traditional PCs is undeniable, in fact, the influencing factors include the overall economic weakness, and in the case of PC performance is strong enough, the cycle of product replacement will be significantly extended, and Intel and other vendors The speed of new promotion did not slow down. These have also affected purchasing power under certain conditions.