Apple iPad Monopoly Tablet Market

Market analysis report shows that Apple iPad's shipment in the global tablet market this year will account for an absolute advantage of 74.1%. At the same time, Samsung, Acer, BYD and many other companies have also launched the tablet PC market and launched a fierce battle with the iPad. So, will the iPad monopoly be shaken in the short term?

Recently, analyst firm iSuppli said in a report that Apple iPad’s shipments in the global tablet market this year will account for 74.1%, which occupies an absolute advantage, and the sum of other manufacturers is only 25%.

It can be seen from the analysis agency's report that the Apple iPad will continue to lead the tablet market, but as other tablet PC R&D companies gradually launch attacks, the monopoly status of the iPad may be challenged or even shaken. So, can Apple iPad defend its dominance? Can each manufacturer successfully deliver the market?

Apple's iPad has obvious advantages. Its market potential is huge. In the global tablet market, the Apple iPad can be described as a single big company with no heads. Since its launch, the iPad has set off an upsurge of tablet players around the world.

In the international market: According to data provided by iSuppli, Apple iPad's shipment in the global tablet market this year will reach 74.1%, which occupies an absolute advantage. Looking to the Chinese market: It is reported that Apple's tablet iPad will be listed on the mainland in mid-September. The responsible person of Suning Appliance Zhuhai Branch confirmed that iPad will be sold in the middle of September and will be sold simultaneously with Unicom. In terms of the price that consumers are most concerned about, as the first tablet PC of Apple, iPad launched a publicity slogan such as "The incredible and revolutionary product's incredible price." "The price of the iPad is listed at 3498 yuan." Although this statement cannot be confirmed, it is fair to say that if the cost of buying, transporting and passing the iPad from Hong Kong is taken into account, the price of 5,000 yuan is still reasonable for consumers. ,

The brand advantage, good performance and the increasingly close to the people’s price have always added more winning chips to the original iPad.

All businesses have challenged the iPad

Samsung took the lead in the operation. According to foreign media reports, Samsung released a short video to promote the Samsung Galaxy Tab tablet. The Samsung Galaxy Tab Tablet PC uses a 7-inch touch screen and runs the Android 2.2 operating system. The tablet uses Samsung's Swype software to enable faster text entry. Industry analysts believe that the Samsung Galaxy Tab tablet will not beat the Apple iPad, but according to early reviews of the product, the Samsung Galaxy Tab tablet is more attractive to consumers than the Dell Streak Tablet.

As for the attractiveness of Samsung’s tablet PC to consumers, let’s forget about it, but it is undeniable that there are several companies that have already seen the tablet PC. They are obviously reluctant to use this tablet. The cake was handed out to the apple. In addition to Samsung, BenQ, HP, Macro? Even BYD, an emerging company that has witnessed rapid growth in car sales, has begun its march into the IT industry and has made a debut in the tablet PC market.

Recently, BYD, an insider of a well-known automobile manufacturing company, disclosed to outsiders that BYD has plans to introduce notebook computers to enter the IT industry. At the China International Computer Show in Taiwan in early June of this year, BYD's product marketing manager revealed that BYD's tablet PC is a very competitively priced product, with an estimated selling price not exceeding US$300.

Media reports, macro? Tablet PC with Android 3.0 system is expected to come out early next year. In addition, Google Android 3.0 system will be released as early as the fourth quarter of this year, specifically for tablet computers. The purpose of Google’s initiative is obviously to improve the performance of the product and optimize the performance of all aspects of the tablet computer developed.

All manufacturers have to force tablet PCs, sturdy and challenge the Apple iPad. For a time, the tablet PC market can be said to be all-embracing. Can all manufacturers successfully deliver the tablet PC market? Will the status of the iPad king shake? When will the market situation become clear? All this needs to be tested in practice.

IPad king position is difficult to shake in the short term from the market's follow-up speed, other manufacturers of tablet and quasi-platform products will be large-scale listing at the end of this year, but this for the 2011 global tablet market will not produce Obvious impact. It is precisely because of this, iSuppli expects that the Apple iPad will still account for 70.4% of the global tablet market in 2011, and will account for 61.7% of the market in 2012. From these analyses, it can be seen that it is not so easy for public companies to shake up the status of the iPad in the short term.

Analysing and comparing the tablet PCs and iPads developed by other manufacturers can find that, in terms of price, each company does not have much advantage over the iPad. In this case, the technology level and other factors become the key. With macro? Company, for example, macro? Google's Android 3.0 operating system is used, and Apple continues to use the iOS platform. Although Android has achieved success, privacy issues are a major obstacle to its development. This is one of the reasons why many consumers abandoned Andriod and defected to Apple. Not only that, "iPad is not a single line of individual combat, but the online joint attack," iPhone, iPad, iMac and iTV jointly formed on-line attack fire network to iPad soaring, Android camp a single tablet computer is difficult to find a breakthrough point. Even more frightening is that under the iPhone, iPad and other iOS platforms, the media effects brought by over 100 million units have reached the extreme. After iAd online advertising brings huge revenue, iPad has a big price reduction space. Android camps, such as To rely on hardware to create profits, the risk is great!

In addition, although Apple's iPad's market share is shrinking, but due to tablet computer product shipments and demand continues to increase, in fact, Apple iPad itself absolute shipments are also growing. Overall, although the Apple iPad still occupies a monopoly on the market, for the Android tablet and Windows 7 tablet, the iPad will not form an absolute overwhelming advantage.

Given the current demand for the global tablet market is quite large, Android and Windows 7 will gradually gain more users' approval and market share will gradually expand due to their own positioning and advantages.

However, taking into account the iPad's own advantages are quite obvious, the market position is relatively stable, and other manufacturers of tablet computers are still in the training phase, there is still a considerable distance from the decisive battle market, at the same time, Apple's own R & D capability is strong, product replacement The speed is amazing, comprehensive factors, at least in the short term, iPad's monopoly in the market will not be shaken. However, the long-term situation is still unable to make a conclusion. After all, the market situation is unpredictable, and it is difficult for anyone to be king forever.