According to foreign media reports, if you discuss business with Rory Lead, President and COO of Lenovo, you will find that he always maintains a Lodge-style boxing stance. The fists are raised and ready to fight.
Li De's gesture is also a reflection of Lenovo's "protection and attack" strategy. Protection refers to Lenovo’s intention to protect its traditional businesses such as the Chinese market and the ThinkPad brand of corporate computers; attacks represent new opportunities that Lenovo hopes to seize, including emerging markets and mobile products.
The first wave of attacks from Lenovo was its first tablet "Le Pad." The tablet is equipped with a 10-inch display that uses the Google Android system and was launched in the Chinese market in March this year. Lenovo plans to promote Music Pad to the US market in June. Although the tablet PC market is not yet mature, Li De expects the tablet PC's share of the entire PC market will reach 15% to 18% after 5 years.
Reid contrasted the tablet with the once brilliant laptop. He said: "The netbook computers can be short-lived, and now consumers are back in the notebook computer market."
Lenovo has high hopes for the music Pad. The reason why it chose to promote Music Pad to the United States in June is that it will be able to deliver an Android system tailor-made for tablet screens. In fact, Lenovo has been waiting for the release of Android 3.0, Honeycomb. Reid had previously publicly commented that before the launch of Honeycomb, the Android system was not suitable for tablet computers.
Li De explained: "The Android system is developed from a 3.5-inch mobile phone display. The earliest manufacturers of Android systems used in tablet PCs did not choose the right time. They had to stretch the Android operating system. The bigger tablet screen matches."
Honeycomb marks a transformation of the Android system. Li De said: "When Le Pad was launched this summer, the Android operating system should be almost ready for tablets."
The global release of Le Pad is a long process. Lenovo exhibited the Le Pad for the first time at the CES Consumer Electronics Show held in January 2010. Li De said that Lenovo has always adhered to the principle that it will never release immature products in advance.
Lenovo also seems to follow the same principles in the smart phone business. Although it has already launched a best-selling music phone based on the Android system in the Chinese market, Li De said that Lenovo does not plan to enter the US smart phone market immediately. Lenovo generally first publishes the latest products in the Chinese market, and then later promotes to other Asian countries, and then launches them in emerging markets. Mature markets like the United States will generally be placed at the bottom, because those market players are gathering and the competition is fierce, and the cost of advertising is relatively higher.
Lenovo is patience testing new products, such as smart books. Lenovo exhibited the first smart products for the first time at the CES show in January 2010. Although Music Phone's current sales performance is very good, but Li De that the future will certainly appear similar products. Android tablets can be made in the style of flip phones, but such products are actually a smart book because their basic characteristics are the same.
Lenovo's competitors in the personal computer field are mainly Acer. Li De said that Lenovo should be able to adhere to the "protection and attack" strategic plan on this site. He said: "We are consistent in strategy and specific product planning."
In order to promote the development of the mobile product business, Lenovo intends to conduct a global marketing campaign under the leadership of David Roman, the newly appointed chief marketing officer of Lenovo last year. This marketing plan will position Music Phone as a productivity software, focusing on the characteristics of meeting the needs of highly efficient people. This campaign will start later this year.
Li De's gesture is also a reflection of Lenovo's "protection and attack" strategy. Protection refers to Lenovo’s intention to protect its traditional businesses such as the Chinese market and the ThinkPad brand of corporate computers; attacks represent new opportunities that Lenovo hopes to seize, including emerging markets and mobile products.
The first wave of attacks from Lenovo was its first tablet "Le Pad." The tablet is equipped with a 10-inch display that uses the Google Android system and was launched in the Chinese market in March this year. Lenovo plans to promote Music Pad to the US market in June. Although the tablet PC market is not yet mature, Li De expects the tablet PC's share of the entire PC market will reach 15% to 18% after 5 years.
Reid contrasted the tablet with the once brilliant laptop. He said: "The netbook computers can be short-lived, and now consumers are back in the notebook computer market."
Lenovo has high hopes for the music Pad. The reason why it chose to promote Music Pad to the United States in June is that it will be able to deliver an Android system tailor-made for tablet screens. In fact, Lenovo has been waiting for the release of Android 3.0, Honeycomb. Reid had previously publicly commented that before the launch of Honeycomb, the Android system was not suitable for tablet computers.
Li De explained: "The Android system is developed from a 3.5-inch mobile phone display. The earliest manufacturers of Android systems used in tablet PCs did not choose the right time. They had to stretch the Android operating system. The bigger tablet screen matches."
Honeycomb marks a transformation of the Android system. Li De said: "When Le Pad was launched this summer, the Android operating system should be almost ready for tablets."
The global release of Le Pad is a long process. Lenovo exhibited the Le Pad for the first time at the CES Consumer Electronics Show held in January 2010. Li De said that Lenovo has always adhered to the principle that it will never release immature products in advance.
Lenovo also seems to follow the same principles in the smart phone business. Although it has already launched a best-selling music phone based on the Android system in the Chinese market, Li De said that Lenovo does not plan to enter the US smart phone market immediately. Lenovo generally first publishes the latest products in the Chinese market, and then later promotes to other Asian countries, and then launches them in emerging markets. Mature markets like the United States will generally be placed at the bottom, because those market players are gathering and the competition is fierce, and the cost of advertising is relatively higher.
Lenovo is patience testing new products, such as smart books. Lenovo exhibited the first smart products for the first time at the CES show in January 2010. Although Music Phone's current sales performance is very good, but Li De that the future will certainly appear similar products. Android tablets can be made in the style of flip phones, but such products are actually a smart book because their basic characteristics are the same.
Lenovo's competitors in the personal computer field are mainly Acer. Li De said that Lenovo should be able to adhere to the "protection and attack" strategic plan on this site. He said: "We are consistent in strategy and specific product planning."
In order to promote the development of the mobile product business, Lenovo intends to conduct a global marketing campaign under the leadership of David Roman, the newly appointed chief marketing officer of Lenovo last year. This marketing plan will position Music Phone as a productivity software, focusing on the characteristics of meeting the needs of highly efficient people. This campaign will start later this year.
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