In the era of emotional consumption, consumers are not concerned about the quantity of goods, the quality of the goods, and the price, but for an emotional satisfaction, a psychological identity. Emotional marketing starts from the emotional needs of consumers, arouses and arouses the emotional needs of consumers, induces consumers' spiritual resonance, and expresses emotions in marketing, so that sentimental marketing wins ruthless competition.
Emotional marketing is suitable for any kind of industry. "People are not grass, can you be ruthless?" Emotion is an important gene of human common behavior, which greatly affects human thoughts and behaviors. For example, "the shuttle car, the anxious pedestrians are all heading in the direction of home. The time is just 7 o'clock. Mom has made a meal, and Dad just went home. The sound of the picture is outside: 7 o'clock, nothing is better than going home. More important." This is an emotional advertisement launched by a kitchen appliance brand. It looks like an ordinary advertisement, an ordinary story, but "7 o'clock, nothing is more important than going home to eat." A simple sentence touched the hearts of the public, especially for many families who could not go home to eat because of their busy work. In fact, it is a kind of alert, a warm reminder, so it is more deeply rooted in the hearts of the people, so that consumers have a psychological identity with the brand. So, how can companies use emotional marketing reasonably? Zhao Hanbin, director of sales of Cohen kitchen appliances, believes that you can try to start with the following methods.
Method 1: Embrace emotions in the product
From the perspective of consumers, grasp the different psychological needs of different consumers, empathize with products, creatively develop and design emotional products, and subtly integrate into the care and love of consumers in emotional products. It can fully reflect the consumer-centered marketing concept and capture the hearts and minds of consumers.
Method 2: Embrace emotions in advertising
In the advertisement, consider the specific psychological state of the target consumer, empathize with the advertisement, choose the appropriate angle, and use the good artistic expression to strengthen the unique emotional color of the brand, which can also trigger the strong emotional recognition of the consumer. .
Method 3: Embrace emotions in public welfare
By organizing some meaningful public welfare activities, we will empathize with the public interest, put ourselves in the position of consumers, strengthen the emotional communication with consumers, and obtain emotional and harmonious emotional liaison and spiritual exchanges with the public through continuous emotional input. Establishing a good image in the public mind is also an emotional marketing.
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SBD is an abbreviation for Schottky Barrier Diode (abbreviated as SBD). SBD is not fabricated by the principle of forming a PN junction by contacting a P-type semiconductor with an N-type semiconductor, but by a metal-semiconductor junction principle formed by metal-to-semiconductor contact. Therefore, SBD is also called a metal-semiconductor (contact) diode or a surface barrier diode, which is a hot carrier diode.
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