Traditional Merchants Meet Double 11 Promotions

Originally, the "Double 11" Singles Festival created by many giants of home appliances giants was "unconvinced." Thanks to last year's sales promotion, this year's traditional home appliance chain was also launched.

â–  All Suning products online and offline Same-sized traditional appliance retail giant Suning Appliance will join hands with its e-commerce platform Suning Tesco to start online and offline joint promotion from November 8th to face various e-commerce promotions. Hou Enlong, general manager of Beijing Suning, said that the promotion in the Beijing area will include tens of thousands of mainstream home-selling household electrical appliances, with a profit of nearly 100 million yuan. Beijing Suning, which had previously sold the same price under the communications and computer category test water network, will promote the same price strategy to the full range of products for the first time, covering TV sets, refrigerators, washing machines, air conditioners, living appliances and department stores. During this period, the consumption of Suning stores will realize the next price on the Internet.

■ Gome Online Mall Early Price Reduction Starting from Gome Gome Online Mall plans to keep low-price advantage between 5% and 15% during the “Double 11” promotion period, and sales promotion will reach the highest point of the year, and the overall profit sharing scale will exceed RMB 1 billion. . Starting from yesterday, Gome.com has launched a three-day "night-seeking benefit".

Han Depeng, the general manager of Gome.com, has introduced cooperation agreements with more than 100 manufacturers including Samsung, Panasonic, Haier, Siemens, and HTC, and has purchased more than 100,000 underwriting and special models.

■ E-commerce promotion forced traditional merchants to fight in the traditional home appliance stores including Gome and Suning, preparing for a high-profile “Double 11” price war in advance. The e-commerce business is becoming increasingly active. This year’s November 11th has been for traditional channel merchants. Not an ordinary day.

November 11th of 2011 coincided with the six "1" connections, and it was even considered by Tmall, Jingdong and other e-commerce companies with a lot of appeal as a selling point for network promotion. The eventual result was unexpected and caused a tradition. Channel distributors are highly concerned. Relevant persons said that from the perspective of consumer shopping experience, e-commerce and traditional stores have their own advantages, online shopping is more convenient, offline stores can experience, online and offline integration will be the development trend of the future retail industry, and Not who is going to destroy whom.