China's LED lighting market has no leader

According to statistics, China's LED industry has an annual output value of hundreds of millions of companies has exceeded 140. Such a large number of brands, but the lack of leading enterprises. Under the current theme of supporting low-carbon energy conservation and environmental protection, investment in LED lighting companies have mushroomed, blooming everywhere.

From the market point of view, China's LED companies have the following characteristics:

The LED lighting industry has developed rapidly. In 2010, LED lighting has begun to ferment. Compared with 2009, the market demand has greatly increased. Enterprises that make LED packages and LED display screens have also entered the LED lighting field. Currently, only LED packages are used in the Chinese market. The number of companies is very small, and most of the companies that do packaging have started to develop and produce LED lighting products. The boundaries of LED applications have become more and more blurred, and the LED product lines of various companies are getting longer and longer. Although the level of technology and a few years ago Compared with the technical level of LED products has been greatly improved, but most companies occupy the market with prices, but at the expense of product quality, but also led to the gradual decline in product profitability. However, many LED companies have begun to increase R & D investment , To high-tech, high value-added, intelligent product direction development. In the packaging and application side, some of the individual company's products can already compete with international LED manufacturers on the same stage. Even so, but the overall profit of LED chip companies as a whole. LED chip companies At present, the overall investment is great, but in 2009 the LED chip industry sales is only more than 2 billion yuan, and most LED chip companies are negative profits or no profits. LED chip companies By the end of 2009 amounted to 62, with the introduction of LED chip technology companies and large-scale investment in Taiwan, the next few years China will have a very large LED chip development.

Exports occupy an important position, the domestic market is weak, especially LED companies in the Pearl River Delta region, many companies account for more than 50% of exports. Mainly because LED products prices are still relatively high compared to Chinese consumers, China LED applications Product sales are mainly concentrated in commercial lighting and municipal engineering, and the level of acceptance by ordinary consumers is still at a relatively low level. LED companies have very few mergers and acquisitions. Currently, there are very few LED companies that have merged with each other on the market. Each company basically depends on its own strength. Scale up. Compared to the thousands of companies in the market, the merger ratio between companies is negligible. The main reason is that the LED market is still immature and fully competitive, and most companies can find their own living space. However, relative to mergers With a small number of reorganizations, there are many companies in China that enter and exit the LED industry each year.

Undoubtedly, the brand is the steel armor that enterprises overcome the crisis through the crisis. Therefore, to strengthen the lamp industry's ability to resist risks in the face of crisis, we must work hard to develop the brand, and we must create a unique lighting brand development.

To implement a multi-brand strategy, many companies have implemented this. In the multi-brand operation process, sales and marketing between multiple brands are completely separated, but its R&D, production, and organization and management are resource-sharing, which is undoubtedly optimized. Resources, making corporate resources can be fully utilized. Use different positioning products to fight for a larger market, subdividing the cakes in the lighting industry, so as to increase the market share, not only to expand the company's influence in the industry. The enterprise is to maximize the benefits.