How can shopping center lighting be designed to attract consumers? Analysis of the four major design methods of shopping mall night lighting

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Shopping center lighting design, night view design, and building façade design are the nighttime consumption patterns for shopping malls. The lighting features of the shopping center's buildings, facilities, facades, landscapes, advertising signs, etc. are unified and carefully designed. Form a unified and harmonious lighting.

In order to achieve the purpose of attracting consumers at night and increasing consumers' desire for shopping malls at night, the outdoor night lighting design of the shopping mall must have its unique design features.

Shopping center outdoor night lighting type

1

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First, the overall coordination of lighting levels

1. Proportional coordination of illuminance levels

The overall average brightness (or illuminance) level, hue atmosphere, lighting method, etc. of the outdoor night lighting of the shopping center should be in a coordinated relationship with the lighting of the surrounding scenic spots. For example, Tianjin Galaxy Shopping Center is positioned as an experiential high-end shopping mall, so the geometric shape of the shape is simple and simple, and the main color of the appearance is light and beige. Located in front of Tianjin Yinhe Shopping Center, it is a central lake with many greening designs nearby. Therefore, in the night processing of shopping centers, the idea of ​​“moving and combining” is adopted to achieve the overall effect.

2

Tianjin Galaxy Shopping Center

“Moving” refers to the crystals on the north façade of the Galaxy Shopping Center, which allows the transparent crystal blue to form a whole with the central lake. The “static” refers to all the other building facades and the top surfaces are static lights. The effect is to use the minimalist golden light to express the concavity and layering of the building's façade, showing the building's own morphological characteristics, and integrating the golden color of the night with the lighting level of the crystal blue of the central lake corresponding to the north.

2, the level of illumination depends on the building material

The level of illumination depends mainly on the material, color, cleanliness, brightness of the surrounding environment and the reflective capacity of the building material. Generally, the illuminance can be lower for materials with smooth surface, light color and good cleanliness; for materials with rough surface, deep color and poor cleanliness, the illuminance can be higher.

3

The lighting of Tianjin Yinhe Shopping Center and the lighting of special performance parts

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