Inventory development trend of domestic lighting marketing model

Guangdong is China's largest lighting production and trade and distribution center, with Zhongshan Guzhen as the largest production base, radiating to Guangzhou, Shenzhen, Huizhou, Dongguan and Other cities, making the entire Guangdong Province the country's largest lighting trading province. While cities such as Beijing, Shanghai, and Chongqing are rapidly increasing sales, lighting markets in other provinces and cities, such as Zhejiang, Hubei and Shandong, are also fully open.

Lighting Marketing Mode

With the improvement of the economic level, high-end lighting is not only widely used in commercial, hotel, landscape lighting, but more to enter the ordinary family, become an important part of home decoration, decoration. The United States, Haier, Changhong and other home appliances to the countryside, successfully opened up the rural household appliances market, the lighting industry is enlightened, the rural market has broad prospects, companies want to occupy a larger market, must enter the countryside, and fully stimulate the rural market consumption.

Recently, Zhang Dabing, general manager of Bandung Huiyang, said that the lighting stores will be sold to the terminal retailers. We have to say that with the increase in the level of lighting consumption, the wholesale of lighting stores will go directly to the end retail trend. In the first half of this year, the domestic lighting market also set off waves at the low-carbon economy. We may wish to discuss what kind of business model can we be able to meet the needs of domestic lighting consumption in order to better achieve the rapid development of the lighting industry.

Wholesale City - retail and factory transfer station

Beijing's clothing wholesale market has always been relatively hot. This is mainly due to the fact that retail clothing in the clothing city is cheap, and Beijing has a large population. Most consumers prefer this inexpensive and high-quality consumer product.

However, the lighting industry is not the same as the apparel industry. First, although lighting consumption is pursuing fashion, it is not as small as the clothing replacement cycle as a household product. Second, except for large cities such as Beijing and Shanghai, which have a large population and high levels of consumption, most cities in China still do not meet the direct leap from wholesale to terminal retail.

Of course, the wholesale city and accessories city are the main link points for meeting the needs of small and medium-sized lighting shops and engineering purchases. Therefore, in the long run, the lighting wholesale city will be an important “change station” for the market.

Lighting Store - Throughout the Lighting Market

The lighting store has always been in the lighting market. This is mainly related to lighting properties. It integrates technology, decoration, and lighting, and is fully integrated into metropolises, cities, and rural markets.

The master of the art lamp Cheng Cheng said that the lighting store was the earliest operating mode in the lighting market. In the past ten years, the lighting store has experienced a heavy run of the lamps wholesale city, lighting fittings city, and lighting city, but the lighting store has only increased in the market. Not reduced. With the rapid development of the lighting industry, there are 15,000 lighting companies in Guanggu Town, lighting brands, lighting products, lighting prices, and other effects, leading to the market's urgent need for high-end lighting brands, so that art lamp master chain lighting stores, has been lighting An important part of the market.

Lighting City - lighting consumption upgrade products

In the first half of 2010, lighting cities in Jiangxi, Hubei, and Shandong provinces and cities appeared one after another in the market, which fully reflected the full opening of the city’s lighting consumption. Under the influence of policies such as “Energy Saving and Emission Reduction” and “100,000 Lights”, energy-saving lamps and LED lighting have become the main players in the market, and energy-saving subsidies have become the main driving force for lighting consumption.

Lighting City with its large-scale, branded, to meet the city lighting consumer demand. Insiders said that with the improvement of economic level, Lighting City will fully exist in all cities.

With the rapid development of the lighting industry, Guzhen has increased the design of lighting and the pace of independent innovation. At the same time, the establishment of an entrepreneurial incubation base also marks a new stage of development for Guzhen Lighting. Of course, with the rapid development of domestic lighting as a whole, I believe that fashion, energy saving, and healthy lighting lighting will slowly become the lighting requirements of various industries, and lighting will also develop more rapidly.