The development of the mobile phone chip market is not optimistic. According to reports, the Asian mobile phone chip leader MediaTek's price cut strategy has shown success, resulting in a shortage of chips, the market came out, MediaTek has been rushed under the foundry capacity shortage, to find the mainland foundry SMIC, is now underway Trial production accelerates the problem of insufficient supply of chips. In stark contrast to MediaTek's desperate efforts to expand production, recently, MediaTek’s financial report for the third quarter of this year showed that NT$28,181 million in revenue in the third quarter fell by 5.9% month-on-month, down 18% year-on-year and net profit of RMB6.969 billion. NTD declined 22.8% month-on-month and 40.9% year-on-year. According to the latest statistics, MediaTek's market share fell to around 71% in the third quarter of this year. The market experience of MediaTek can be described in one sentence: The increase does not increase income.
In the mobile phone chip market share of more than 70% of MediaTek's development performance in the third quarter is so bleak, the lack of comprehensive development strategy of its own market, of course, is part of the reason. At the same time, a glimpse of the panthers and the fall of MediaTek, which accounts for half of China's mobile phone chip market, can also represent the development of the entire mobile phone chip market in China to some extent. So, why is the chip market so sluggish?
Smart phone price wave and chip makers
There is no doubt that smart phones are a hot topic in the terminal market. Major manufacturers have gathered in the smart phone market. Apple iPhone ignited the development trend of smart phones; Motorola leveraging Android to reproduce the market glory; Nokia sticks to Saipan continue to exert force; Microsoft, Hewlett-Packard, Dell, ZTE, Huawei and other manufacturers have come across the border, the smart phone market is dazzling, unlimited business opportunities. However, with the gradual progress of the development process of smart phones, smart phones that once resembled the "old Wang Xietang Qianyan" also began to change the original unattainable appearance, the price all the way down, and gradually "fly into the homes of ordinary people." With ZTE, Huawei and other vendors jointly launching thousands of smartphones, smart phones are becoming more and more popular with the people, and price cuts have followed. According to the latest news, the communications chain Dixon Beijing Branch announced on November 8th that it fully launched the smartphone month campaign and sold smart phones such as Nokia, Samsung, Motorola, Sony Ericsson, LG, Lenovo and other mobile phone brands and began to make smart phones at the end of this year. Promotions. During the month of the campaign, mobile phone products were cut in prices by 5% to 30% across the board, and smartphones were cut prices by 20% to 30% across the board, and the single handsets had the highest price reductions of over 500 yuan.
The price reduction of smart phones has directly affected downstream chip manufacturers. It can be imagined that with the gradual emergence of the thousand-yuan smart machine, the overall price of smart phones has dropped significantly. Of course, mobile phone chips, which are core components of smart phones, cannot be left alone. The 3G mobile phone market is booming and the 2G chip market is naturally miserable. However, not only the 2G chip, the decline of 3G smart phones will inevitably drive the downstream 3G chip prices all the way down. Moreover, with the gradual influx of recruits in the chip market, MediaTek's unification of the country's situation has been broken, the major manufacturers have launched a price war one after another, which will also drive the continuous decline in mobile phone chip prices. In fact, at present, the price war between the emerging stars of Spreadtrum and Morningstar and MediaTek has started and has become increasingly fierce. From this analysis, it can be seen that there is a surge in the prices of the upstream smart phone market. There are pressures among the major manufacturers on the price war. Under the influence of internal and external attacks, mobile phone chip manufacturers represented by MediaTek fall into the predicament of not increasing revenue. It is not a strange phenomenon.
Public companies have launched 3G chip market
In the 2G era, MediaTek has always been the leader of the Chinese chip market, with a market share as high as 80% to 90%. It has an absolute advantage in the market and almost monopolizes the entire Chinese chip market. In the fourth quarter of this year, MediaTek’s market share will remain stable at around 70%, while Spreadon’s market share will increase to 25%. Morningstar will have a chance to win 5-7.5%. However, at present, the market share of MediaTek has fallen to 71%, and companies such as Spreadtrum, Morningstar and Infineon are gradually emerging.
This actually reflects a problem. The 2G development model has not kept pace with the development of 3G. Although 3G chips cannot completely replace 2G chips in the short term, just as smart phones are gradually replacing functional ones, 3G mobile chips are slowly becoming a trend.
Major chip makers have also launched the 3G chip market. According to Taiwan media reports, Xie Qingjiang, general manager of MediaTek, said that the current 6253 single-chip shipments have been smooth, and now is the main sales force of mobile phone chips. It is estimated that Alum will push newer and more competitive versions in the first quarter of 2011, while at the same time The 3.5G chip will also be mass-produced simultaneously. In addition, in the face of the hot market of the Android mobile phone market, MediaTek also made a corresponding move. It is reported that MediaTek has already mass-produced the 2.75G version, which is used on the entry-level version platform of GOOGLEAndroid2.1. The upcoming 3.5G chip will be imported into the FeaturePhone product at an early stage, and will be imported into the Android platform version again. Of course, other chip makers will not sit still. According to sources, VIA's EVDO-based 3G mobile phone chips will soon be officially launched on the market, and trials are being conducted with handset makers such as Haier, Triton, Hisense, and Concern. It is reported that the price of this chip will be lower than the current market price.
It seems that with the advancing of the 3G ubiquitous process and the gradual approach of 4G, smart phones have become a trend, and at the same time they have further increased the fierce competition in mobile phone chips. It can be predicted that in the future, the competition in the 3G chip market will tend to be hot.
Cell phone chip market will welcome new development
In the mobile phone market, Nokia once created an unassailable mobile empire. However, with the advent of the 3G era, emerging smart phone manufacturers such as Apple and Blackberry are gradually emerging and gradually gaining a foothold in the market due to their strong scientific research capabilities and innovative capabilities. Nokia's situation is somewhat sad, obstinately guarding Saipan system, little innovation, market share gradually shrinks, hegemony is precarious.
The fate of MediaTek is strikingly similar to that of Nokia. In the 2G era, MediaTek was once the undisputed hegemon in the Chinese chip market. In the past, relying on the Turnkey model, MediaTek had almost monopolized the low-end GSM mobile phone chip market with a market share of more than 90%, and forced mobile phone chip makers such as Texas Instruments and Infineon to put pressure on the Chinese mainland. However, today, the stock price has fallen frequently, market share has fallen sharply, and profitability is not satisfactory. This former king of chips seems to be no longer awe-inspiring, such as the situation of being inconsistent with emotions, is it really honest and honest?
In fact, in analysis, the decline of Nokia and MediaTek has its own reasons and is also related to the development of the times. In the 3G era, technology innovation capabilities and R&D capabilities have become the key to market success. Apple is the best example.
However, Nokia and MediaTek, two overlords of the 2G era, did not grasp the pulse of the market in time and keep pace with the times. Nokia, once known as the innovation empire, is too weak to be smart in the field of smart phones. The MediaTek, which is known as the cottage empire, has always been profitable and profitable, and has not done enough in terms of products and innovation. Taking the 2G approach to the 3G road will certainly not work. In addition, the 3G era is a diversified era. The smart phone market is the best interpretation of the situation. Of course, the downstream chip market will be the same. In the 2G era, a single-minded situation will never be returned. Instead, it will be a multi-competition situation. This is also an important reason why Nokia and MediaTek have continued to shrink their market share and their landscape is not as good as before.
In the mobile phone chip market share of more than 70% of MediaTek's development performance in the third quarter is so bleak, the lack of comprehensive development strategy of its own market, of course, is part of the reason. At the same time, a glimpse of the panthers and the fall of MediaTek, which accounts for half of China's mobile phone chip market, can also represent the development of the entire mobile phone chip market in China to some extent. So, why is the chip market so sluggish?
Smart phone price wave and chip makers
There is no doubt that smart phones are a hot topic in the terminal market. Major manufacturers have gathered in the smart phone market. Apple iPhone ignited the development trend of smart phones; Motorola leveraging Android to reproduce the market glory; Nokia sticks to Saipan continue to exert force; Microsoft, Hewlett-Packard, Dell, ZTE, Huawei and other manufacturers have come across the border, the smart phone market is dazzling, unlimited business opportunities. However, with the gradual progress of the development process of smart phones, smart phones that once resembled the "old Wang Xietang Qianyan" also began to change the original unattainable appearance, the price all the way down, and gradually "fly into the homes of ordinary people." With ZTE, Huawei and other vendors jointly launching thousands of smartphones, smart phones are becoming more and more popular with the people, and price cuts have followed. According to the latest news, the communications chain Dixon Beijing Branch announced on November 8th that it fully launched the smartphone month campaign and sold smart phones such as Nokia, Samsung, Motorola, Sony Ericsson, LG, Lenovo and other mobile phone brands and began to make smart phones at the end of this year. Promotions. During the month of the campaign, mobile phone products were cut in prices by 5% to 30% across the board, and smartphones were cut prices by 20% to 30% across the board, and the single handsets had the highest price reductions of over 500 yuan.
The price reduction of smart phones has directly affected downstream chip manufacturers. It can be imagined that with the gradual emergence of the thousand-yuan smart machine, the overall price of smart phones has dropped significantly. Of course, mobile phone chips, which are core components of smart phones, cannot be left alone. The 3G mobile phone market is booming and the 2G chip market is naturally miserable. However, not only the 2G chip, the decline of 3G smart phones will inevitably drive the downstream 3G chip prices all the way down. Moreover, with the gradual influx of recruits in the chip market, MediaTek's unification of the country's situation has been broken, the major manufacturers have launched a price war one after another, which will also drive the continuous decline in mobile phone chip prices. In fact, at present, the price war between the emerging stars of Spreadtrum and Morningstar and MediaTek has started and has become increasingly fierce. From this analysis, it can be seen that there is a surge in the prices of the upstream smart phone market. There are pressures among the major manufacturers on the price war. Under the influence of internal and external attacks, mobile phone chip manufacturers represented by MediaTek fall into the predicament of not increasing revenue. It is not a strange phenomenon.
Public companies have launched 3G chip market
In the 2G era, MediaTek has always been the leader of the Chinese chip market, with a market share as high as 80% to 90%. It has an absolute advantage in the market and almost monopolizes the entire Chinese chip market. In the fourth quarter of this year, MediaTek’s market share will remain stable at around 70%, while Spreadon’s market share will increase to 25%. Morningstar will have a chance to win 5-7.5%. However, at present, the market share of MediaTek has fallen to 71%, and companies such as Spreadtrum, Morningstar and Infineon are gradually emerging.
This actually reflects a problem. The 2G development model has not kept pace with the development of 3G. Although 3G chips cannot completely replace 2G chips in the short term, just as smart phones are gradually replacing functional ones, 3G mobile chips are slowly becoming a trend.
Major chip makers have also launched the 3G chip market. According to Taiwan media reports, Xie Qingjiang, general manager of MediaTek, said that the current 6253 single-chip shipments have been smooth, and now is the main sales force of mobile phone chips. It is estimated that Alum will push newer and more competitive versions in the first quarter of 2011, while at the same time The 3.5G chip will also be mass-produced simultaneously. In addition, in the face of the hot market of the Android mobile phone market, MediaTek also made a corresponding move. It is reported that MediaTek has already mass-produced the 2.75G version, which is used on the entry-level version platform of GOOGLEAndroid2.1. The upcoming 3.5G chip will be imported into the FeaturePhone product at an early stage, and will be imported into the Android platform version again. Of course, other chip makers will not sit still. According to sources, VIA's EVDO-based 3G mobile phone chips will soon be officially launched on the market, and trials are being conducted with handset makers such as Haier, Triton, Hisense, and Concern. It is reported that the price of this chip will be lower than the current market price.
It seems that with the advancing of the 3G ubiquitous process and the gradual approach of 4G, smart phones have become a trend, and at the same time they have further increased the fierce competition in mobile phone chips. It can be predicted that in the future, the competition in the 3G chip market will tend to be hot.
Cell phone chip market will welcome new development
In the mobile phone market, Nokia once created an unassailable mobile empire. However, with the advent of the 3G era, emerging smart phone manufacturers such as Apple and Blackberry are gradually emerging and gradually gaining a foothold in the market due to their strong scientific research capabilities and innovative capabilities. Nokia's situation is somewhat sad, obstinately guarding Saipan system, little innovation, market share gradually shrinks, hegemony is precarious.
The fate of MediaTek is strikingly similar to that of Nokia. In the 2G era, MediaTek was once the undisputed hegemon in the Chinese chip market. In the past, relying on the Turnkey model, MediaTek had almost monopolized the low-end GSM mobile phone chip market with a market share of more than 90%, and forced mobile phone chip makers such as Texas Instruments and Infineon to put pressure on the Chinese mainland. However, today, the stock price has fallen frequently, market share has fallen sharply, and profitability is not satisfactory. This former king of chips seems to be no longer awe-inspiring, such as the situation of being inconsistent with emotions, is it really honest and honest?
In fact, in analysis, the decline of Nokia and MediaTek has its own reasons and is also related to the development of the times. In the 3G era, technology innovation capabilities and R&D capabilities have become the key to market success. Apple is the best example.
However, Nokia and MediaTek, two overlords of the 2G era, did not grasp the pulse of the market in time and keep pace with the times. Nokia, once known as the innovation empire, is too weak to be smart in the field of smart phones. The MediaTek, which is known as the cottage empire, has always been profitable and profitable, and has not done enough in terms of products and innovation. Taking the 2G approach to the 3G road will certainly not work. In addition, the 3G era is a diversified era. The smart phone market is the best interpretation of the situation. Of course, the downstream chip market will be the same. In the 2G era, a single-minded situation will never be returned. Instead, it will be a multi-competition situation. This is also an important reason why Nokia and MediaTek have continued to shrink their market share and their landscape is not as good as before.
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