In recent years, with the continuous development of color TV, the 55-inch color TV has become the preferred size segment of the new generation of products. The sales volume in this size segment has also become an important criterion for measuring the strength position of color TV brands in the industry. According to Zhong Yikang's data, during the Golden Week of the 11th, in the market of size 55 and above, Hisense had the highest share of the industry with 16.31% sales share and 16.05% sales share. In the full-size overall market, Hisense also ranked first with 16.5% of retail sales. It can be said that in the high-end large-screen television market above 55 miles, Hisense has taken the top spot.
How does Hisense manage to occupy the top spot of the high-end large-screen market for 55 years?
On image quality, ULED technology is more easily accepted by the market than OLED
As we all know, under the trend of consumption upgrading, the consumers' attention to TV has gradually shifted from price to quality, size, and clarity. In particular, the picture quality performance has become the primary reference factor for consumers to purchase color TVs.
In the current era of various display technologies, consumers have chosen the most suitable technology with practical actions. According to China Yikang monitoring data, during the Golden Week, Hisense ULED TV sales reached 17035 units, sales reached 136 million yuan, an increase of 71.5% year-on-year. Judging from the average price, ULED TV is both pro-people and high-end, with an average price of nearly 8,000 yuan.
It is also worth noting that, in the 55-inch market, OLEDs with new high-end display technologies have a TV sales share of only 2.18%, while the ULED TV sales share has reached 6.06%. From the sales data point of view, ULED TV is more than three times the sales of OLED TVs. This also shows that in the high-end TV market, ULED technology is still more popular.
ULED+ quantum dots can restore nature's real scene to the greatest extent
Today, Hisense's TV series has been upgraded to ULED4.0. Among them, the most eye-catching is that the latest four-dimensional true color reproduction technology for quantum dots has been introduced in the ULED4.0 display solution, enabling Hisense's TV series color gamut to achieve a large degree of restoration of nature's real scene. This is second to none in the industry.
At the same time, the Hisense TV series with this ULED4.0 technology can also display 4K sources from point to point, which is a perfect example; built-in multi-scene analysis, intelligent display compensation for 2K sources, and corresponding display compensation algorithms, can also Make network sources more clear.
In addition, the GPUs of the series TVs have also been upgraded to the Mali T820. The speed of operation has been upgraded. It supports the detection of more motion picture detections and more accurate motion vector determination. And fast moving images appear clear and smooth. In order to provide a hearty viewing experience for sports events and guilds.
Full HDR technology +560 partitions +4096 dimming, creating the pinnacle of large-screen display technology
When it comes to image quality, it is necessary to mention the 75-inch MU9600 super-quality TV series released by Hisense on March 9 this year with Shanghai AWE. This is hailed as the pinnacle of 2017 TV picture quality. Many of its image quality data have exceeded the limit.
For example, Titan series TVs use the new ULED backlight technology and the third-generation quantum dot technology to realize high-precision LCD backlight control with up to 560 independent backlight partitions. Each partition has 4096-level fine dimming, making the screen Layering and details have been greatly improved; at the same time, it also applies the full HDR technology that is certified by Dolby Vision and HDR10 dual international standards, so that the large-screen high-definition screen presents a rich variety of bright and dark scene details, fully show the realistic scene Real texture.
According to the inspection data of the authoritative organization, the peak brightness of the Umbrella series ULED reaches 2200nit, dynamic contrast is as high as 30 million: 1, and the color gamut range reaches 120% of the NTSC standard color gamut, which is achieved under the BT.709 digital television color gamut standard. 170% of these key image quality indicators are currently the leading level in the color TV industry.
As Liu Hongxin, the president, said, “Product upgrading, industrial upgrading, and manufacturing transformation all require technological innovation as a driving force, and whether or not technological innovation has accumulated and accumulated has determined the success or failure of enterprise transformation and upgrading.†It is precisely because Hisense continues to increase The investment in technological innovation and the continuous satisfaction of user needs have effectively avoided the so-called disruptive impact of Internet companies. The leading position in the domestic color TV market has continued to expand, and the status of the top three global markets has been further consolidated.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
How does Hisense manage to occupy the top spot of the high-end large-screen market for 55 years?
On image quality, ULED technology is more easily accepted by the market than OLED
As we all know, under the trend of consumption upgrading, the consumers' attention to TV has gradually shifted from price to quality, size, and clarity. In particular, the picture quality performance has become the primary reference factor for consumers to purchase color TVs.
In the current era of various display technologies, consumers have chosen the most suitable technology with practical actions. According to China Yikang monitoring data, during the Golden Week, Hisense ULED TV sales reached 17035 units, sales reached 136 million yuan, an increase of 71.5% year-on-year. Judging from the average price, ULED TV is both pro-people and high-end, with an average price of nearly 8,000 yuan.
It is also worth noting that, in the 55-inch market, OLEDs with new high-end display technologies have a TV sales share of only 2.18%, while the ULED TV sales share has reached 6.06%. From the sales data point of view, ULED TV is more than three times the sales of OLED TVs. This also shows that in the high-end TV market, ULED technology is still more popular.
ULED+ quantum dots can restore nature's real scene to the greatest extent
Today, Hisense's TV series has been upgraded to ULED4.0. Among them, the most eye-catching is that the latest four-dimensional true color reproduction technology for quantum dots has been introduced in the ULED4.0 display solution, enabling Hisense's TV series color gamut to achieve a large degree of restoration of nature's real scene. This is second to none in the industry.
At the same time, the Hisense TV series with this ULED4.0 technology can also display 4K sources from point to point, which is a perfect example; built-in multi-scene analysis, intelligent display compensation for 2K sources, and corresponding display compensation algorithms, can also Make network sources more clear.
In addition, the GPUs of the series TVs have also been upgraded to the Mali T820. The speed of operation has been upgraded. It supports the detection of more motion picture detections and more accurate motion vector determination. And fast moving images appear clear and smooth. In order to provide a hearty viewing experience for sports events and guilds.
Full HDR technology +560 partitions +4096 dimming, creating the pinnacle of large-screen display technology
When it comes to image quality, it is necessary to mention the 75-inch MU9600 super-quality TV series released by Hisense on March 9 this year with Shanghai AWE. This is hailed as the pinnacle of 2017 TV picture quality. Many of its image quality data have exceeded the limit.
For example, Titan series TVs use the new ULED backlight technology and the third-generation quantum dot technology to realize high-precision LCD backlight control with up to 560 independent backlight partitions. Each partition has 4096-level fine dimming, making the screen Layering and details have been greatly improved; at the same time, it also applies the full HDR technology that is certified by Dolby Vision and HDR10 dual international standards, so that the large-screen high-definition screen presents a rich variety of bright and dark scene details, fully show the realistic scene Real texture.
According to the inspection data of the authoritative organization, the peak brightness of the Umbrella series ULED reaches 2200nit, dynamic contrast is as high as 30 million: 1, and the color gamut range reaches 120% of the NTSC standard color gamut, which is achieved under the BT.709 digital television color gamut standard. 170% of these key image quality indicators are currently the leading level in the color TV industry.
As Liu Hongxin, the president, said, “Product upgrading, industrial upgrading, and manufacturing transformation all require technological innovation as a driving force, and whether or not technological innovation has accumulated and accumulated has determined the success or failure of enterprise transformation and upgrading.†It is precisely because Hisense continues to increase The investment in technological innovation and the continuous satisfaction of user needs have effectively avoided the so-called disruptive impact of Internet companies. The leading position in the domestic color TV market has continued to expand, and the status of the top three global markets has been further consolidated.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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