LED energy-saving lamps as a revolutionary environmental protection and energy-saving lamps, change the past, energy-saving lamps contain heavy metal toxin pollution problems, longer life and other characteristics, becoming the next generation of mainstream lighting products, but due to the more expensive, there are few people interested.
We look at the same power, that is, when the wattage is the same, high-efficiency energy-saving lamps are more bright than ordinary energy-saving lamps. In theory, the life of ordinary energy-saving lamps is about 5000 hours, while the indoor LED lamp life can reach 50,000 hours. In theory, using 5 hours of electricity per day, its life can reach 27 years.
Under the premise of the normal wear and the same luminous effect, the common energy-saving straight fluorescent lamp (15W) can be compared with the LED lamp (9W) equivalent to its luminous effect. At present, the price of an ordinary energy-saving lamp is about 50. Yuan, the price of LED lights is 200 yuan. With 50,000 hours of work time and Harbin City residents' electricity (0.51 yuan / degree) calculation, the average energy cost of the energy-saving lamps is 382.5 yuan, that is (15 watts × 50,000 hours) / 1000 × 0.51 yuan = 382.5; LED lamp power consumption is 229.5 yuan, that is (9 watts × 50000 hours) / 1000 × 0.51 yuan = 229.5. However, in the 50,000 hours of testing, ordinary energy-saving lamps need to replace 10 lamps. Assuming that a 50-yuan ordinary energy-saving lamp includes a 25-yuan lamp fee and a 25-yuan lamp fee, then the cost of lighting 50,000 hours is 275 yuan (25 yuan x 10 tubes + 25 yuan = 275); and ignite 50,000 hours The LED light only needs 1 inch, the cost is about 200 yuan. At the same time after igniting 50,000 hours, the common energy-saving lamp costs a total of 657.5 yuan, LED lights are 429.5 yuan. From this, a LED light will be more energy than ordinary Lights save 228 yuan. The total use of lights in each room, the provincial cost will be doubled.
These data all tell us that the performance of LED energy-saving lamps is more superior. However, preventing the product from being introduced to the market, apart from the price, there are several major factors:
1, the market awareness is low
Many lighting distributors are not very clear about this, they are used to the current familiar products, and retired expensive new products, afraid of risk.
At the same time, manufacturers and media have limited education and promotion of LED energy-saving lamps, causing consumers to exclude LED energy-saving lamps from the list of candidates when choosing energy-saving lamps.
2, the lack of a trusted professional brand
In China, there are not many professional lighting brands, and there are fewer professional energy-saving lighting brands. Except for NVC Lighting and other brands, other lighting companies have problems in brand promotion and store construction. Big part was taken up by Osram, Philips.
3, insufficient attention from relevant government departments
Since many energy-saving lamp companies still rely mainly on foreign trade, they do not do enough public relations and promotion work for relevant government departments. As a result, government departments did not consider LED energy-saving lamps when they introduced relevant energy-saving emission reduction and government procurement orders.
4, energy-saving lamp companies are fighting each other, lack of long-term strategy
Many energy-saving lamp companies currently stay at the level of order processing. There are obvious shortcomings in R&D and design, sales force management, brand promotion, operation management, and channel construction. In particular, some companies lack clear goals and positioning. The ups and downs, lack of initiative in the future market competition, the possibility of being eliminated at any time.
As one of the only professional agencies engaged in the promotion of green environmental protection products in the market, Xinjin Consulting believes that LED energy-saving lamps will become mainstream energy-saving and environmentally-friendly products from the edge of high-end products. It takes 3-5 years. Energy-saving lamps with certain strengths and foundations must be caught by enterprises. When you live at this opportunity, you will have to solve the following major problems through the revolutionary product that has achieved leapfrog development:
1, establish a lively and contagious promotion system
The introduction of LED energy-saving lamps can not only through advertising, packaging, terminal and other forms of communication, but also through event marketing, public welfare activities, network marketing to increase the attention and awareness of potential consumers. Energy-saving lamps are low attention products, usually Consumers do not care, but once there is demand, or demand is stimulated, it will generate purchase intent and purchase behavior.
At present, the world is still under the shadow of the financial crisis. The Chinese economy is facing the edge of high inflation. All kinds of agricultural products, production materials, and daily necessities will face the possibility of price increases. From the perspective of a more economical lifestyle, LED energy-saving. The promotion of lights not only promotes energy conservation, but also promotes a lifestyle of rational consumption and scientific financial management, linking low-minded products with high-income people's livelihood, income, and financial management, and effective communication. A series of design and planning.
At the same time, it can be combined with related environmental protection organizations, such as Greenpeace, Global Village, and China Fund, to launch a public environmental protection campaign to promote the concept and performance of LED energy-saving lamps, and to launch a replacement lamp consumption trend.
In particular, to make full use of the Internet platform to establish its own brand and influence, once some energy-saving lamp companies sent related information to us, and found that the prevalent explanation was not clear enough, and the phenomenon of products selling products failed to communicate with the Internet. The degree of attention of the online community is linked. It causes the communication efficiency to be low and the market has not opened up yet.
2, solve the expensive factor
The price of LED energy-saving lamps is expensive, and it is necessary for manufacturers to vividly explain marketing tools, shopping guides, and product descriptions. It is especially necessary for families with children and the elderly to make sure that traditional energy-saving lamps contain mercury. Heavy metals, in case of damage to the body and mind of crushing, and the fact that 0.5 mg of mercury in an energy-saving lamp can cause at least 180 tons of water to be contaminated.
Let consumers understand that saving money is a means to care for family and the environment. It is more cost effective to spend more money.
At the same time, it can cooperate with related financial departments, such as Industrial Bank of Fujian, which is the first low-carbon bank to sign the Equator Agreement. Through financial means, such as the interest-free installment payment model, it can dispel the psychological barriers of consumer purchase and enjoy high in advance. Quality health and environmental protection.
3, promote government legislation and issue relevant policies
Through external development and government public relations, the company promotes the government, especially the energy conservation and emission reduction offices in various regions, energy conservation and emission reduction centers, recommends LED energy-saving lamps as key products, and incorporates them into the government procurement list, while giving certain subsidies to promote energy-saving lamps. Market update,
At present, the Ministry of Finance and the National Development and Reform Commission jointly issue the Interim Measures for the Administration of Financial Subsidy Funds for the Promotion of High-Efficiency Lighting Products, which means that ordinary people can not only save money but also save electricity. In accordance with the Measures, the State adopts a unified bidding method to determine efficient lighting product promotion enterprises. And the agreed supply price, financial subsidy funds replenishment to the successful bidder, and then the successful bidder sells to the end-users the price of the bid-winning agreement minus the price of the financial subsidy funds. The final beneficiaries are bulk users and urban and rural residents. , Large-scale users of each efficient lighting products, the central government subsidies to 30% of the bid agreement to provide subsidies; urban and rural residents to give 50% subsidies. The industry believes that this action highlights the national energy-saving emission reduction determination.
Enterprises should make full use of relevant policies to make brands and products deeply rooted.
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